August 2014

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Lenovo Turns Analytics Into a P&L Driver

In the highly competitive PC market, companies are under pressure to provide customers with a relevant message at the right time and place before the customer moves on. A company’s website is one of the key areas for communicating with consumers and PC manufacturer Lenovo wanted to personalize the experience visitors receive on its website, Lenovo.com. Continue Reading »

By Judith Aquino
Posted on Aug 20, 2014 in Customer Experience


Spotlight

Speech Analytics Goes Back to the Future

Though voice conversations and customer service calls may seem like things of the past, speech technology and data analytics continue to usher such interactions quickly into the future—no flux capacitor necessary. Continue Reading »

By Anna Papachristos
Posted on Aug 04, 2014 in Data Analytics


The Skinny on Customer-Controlled Data

Giving consumers more control over the information that is being collected about them could be smart business. Continue Reading »

By Judith Aquino
Posted on Aug 11, 2014 in Customer Strategy


Putting SMBs on the Path to Omnichannel Support

While large companies are speeding ahead, using their bigger budgets to invest in the latest omnichannel innovations and meet customer expectations, SMBs—though slow and steady—are taking technology to new levels in an effort to win this race. Continue Reading »

By Anna Papachristos
Posted on Aug 18, 2014 in Emerging Trends


Case Studies

USATF Homes In on Brand Ambassadors, Boosts Engagement Rates

Keeping U.S. track and field fans engaged is challenging, especially when other sports like baseball, basketball, and football capture far more coverage and marketing dollars. USA Track and Field (USATF), the national governing body for cross country running, track and field, and other related sports, is tackling this issue by strengthening its connections with fans. Continue Reading »

By Judith Aquino
Posted on Aug 13, 2014 in Customer Strategy


Market Pulse

Leading Industries Fail to Meet Email Integrity Standards

The study, which evaluated nearly 800 top consumer websites, revealed that only 8.3 percent passed the test, meaning 91.7 percent of those sites observed failed to meet the minimum standard of protocol adoption. Continue Reading »

By Anna Papachristos
Posted on Aug 07, 2014 in Customer Strategy


Marketers to Heavily Invest in Mobile Messaging in 2015

Message Systems’ recent survey on mobile messaging in the enterprise highlights how marketers are currently using mobile as an engagement tactic and where they plan to focus their budgets in the future. Continue Reading »

By Anna Papachristos
Posted on Aug 14, 2014 in Emerging Trends


CMO Confidence Climbs Despite Need for Increased C-Level Collaboration

The CMO Council’s 8th annual “State of Marketing” report explores where marketers currently stand within the average enterprise and how they expect their role will evolve over the next 12 months. Continue Reading »

By Anna Papachristos
Posted on Aug 21, 2014 in Emerging Trends


Industry In-Depth

An Eye on Healthcare’s Wearable Future

Wearable devices and Big Data are on a collision course that could change the healthcare industry. Continue Reading »

By Judith Aquino
Posted on Aug 04, 2014 in Mobile


Dial ‘M’ for Mobile Customer Engagement

But, as larger carriers begin to level the playing field by offering similar rates and devices, the mobile industry must look for innovative ways to revolutionize and refresh these stale consumer perceptions. Continue Reading »

By Anna Papachristos
Posted on Aug 11, 2014 in Customer Service


How to Salvage the Customer Experience After a Recall

Automobile recalls are inevitable. As more vehicles flood the market and technology changes, auto manufacturers may miss problems before the cars get on the road. Older vehicles may also need to be recalled for minor fixes. What distinguishes companies is how they handle these recalls. Continue Reading »

By Judith Aquino
Posted on Aug 18, 2014 in Customer Loyalty


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