March 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Spotlight

The Evolving Mobile App User

Driving app downloads and high engagement rates are harder than ever. To stay ahead of the competition, marketers must adapt their mobile strategies to better serve customer needs and expectations Continue Reading »

By Judith Aquino
Posted on Mar 02, 2015 in Mobile


Industry In-Depth

Navigating the Mobile Retail Space in 2015

With every inquiry, shoppers supply retailers with insight into their thoughts and behaviors, opening brands up to an entirely new world of granular data. Continue Reading »

By Anna Papachristos
Posted on Mar 02, 2015 in Emerging Trends


Last Month

Spotlight

The Omnichannel Master Class

Companies are getting closer to closing the gap between digital and offline channels. Personalized experiences are rising as companies strive to align sales, marketing, supply chain, and customer service operations around the specific needs of the customer. Continue Reading »

By Judith Aquino
Posted on Feb 02, 2015 in Emerging Trends


Follow the Money: What’s at Stake in Digital Ad Fraud

When John Wanamaker famously observed that half the money he spends on advertising is wasted but it’s not clear which half, he wasn’t concerned about ad fraud. Continue Reading »

By Judith Aquino
Posted on Feb 09, 2015 in Customer Experience


Experiential Commerce: The 'Future' of Shopping Is Now

As the ecommerce space becomes increasingly crowded, companies are looking for ways to differentiate their brands. Continue Reading »

By Judith Aquino
Posted on Feb 16, 2015 in Customer Experience


Driving Momentum Around CX in 2015

Here, we speak with former 1to1 Media Customer Champions and industry analysts to determine how businesses can generate and maintain enterprisewide momentum with regard to customer experience strategy. Continue Reading »

By Anna Papachristos
Posted on Feb 23, 2015 in Customer Experience


Market Pulse

Should Marketers Drive the Customer Experience?

As lifecycle stages begin to blur, companies are increasingly aware of the need to assign leadership if their acquisition and retention efforts are to remain effective and profitable. Continue Reading »

By Anna Papachristos
Posted on Feb 19, 2015 in Emerging Trends


Product Reviews Power Purchase Decisions

PowerReviews’ recent “The Power of Reviews” report explores how emerging technologies have come to drive choice and demand. Continue Reading »

By Anna Papachristos
Posted on Feb 26, 2015 in Emerging Trends


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