January 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

» Subscribe to 1to1 Media's Weekly Digest » 1to1 Media Archives

Spotlight

Scoping the Loyalty Landscape for 2015 and Beyond

While marketers have gravitated toward transactional rewards programs in the past, future strategies will move beyond this traditional approach in an attempt to engage consumers and enhance customer relationships at every step along the buyer’s journey. Continue Reading »

By Anna Papachristos
Posted on Jan 12, 2015 in Customer Loyalty


The Future of Mobile Payments

The ways in which consumers pay online and in person are rapidly changing. Instead of searching for cash or credit cards, contactless mobile payments promise a smoother experience where we can just tap or wave our phones to make a purchase. Continue Reading »

By Judith Aquino
Posted on Jan 19, 2015 in Customer Experience


Taking Data Protection Seriously

Data breaches and information security have always been top priorities for brands across industries, but recent media coverage has brought such matters to the center of national consciousness. Continue Reading »

By Anna Papachristos
Posted on Jan 26, 2015 in Emerging Trends


Features

How to Make your Customer Experience Flourish in 2015

As we welcome a new year, customer experiences are poised to play a decisive role in driving business strategies and revenue growth. Continue Reading »

By Judith Aquino
Posted on Jan 05, 2015 in Customer Experience


Case Studies

Lesley University gets Ringing Results from Enterprise Cloud Technology

University help desks field a wide range of questions from students, professors, and parents, but most callers are unaware of the challenges in providing those answers. Continue Reading »

By Judith Aquino
Posted on Jan 28, 2015 in Customer Service


Friskies Purrfects Its Organic Search Results

Search engines continue to be the first place where many consumers conduct their online research, making it critical for brands to appear in organic search results. Continue Reading »

By Judith Aquino
Posted on Jan 21, 2015 in Marketing


Market Pulse

Lack of Content Consistency Impedes Sales Growth

Corporate Visions’ recent survey explores the alignment of marketing campaigns and sales content development processes worldwide. Continue Reading »

By Anna Papachristos
Posted on Jan 22, 2015 in Emerging Trends


Brands Lack Strong Data Quality Approaches

Experian Data Quality’s recent benchmark report explores how today’s practitioners are managing and using valuable data to generate actionable insight. Continue Reading »

By Anna Papachristos
Posted on Jan 29, 2015 in Customer Strategy


Marketers Reveal Success Tactics for 2015

For marketers, 2015 marks the chance to begin again by building upon an already sturdy foundation, because while past strategies have proven successful, leaders know that the future must focus on connecting with customers on their own terms. Continue Reading »

By Anna Papachristos
Posted on Jan 08, 2015 in Emerging Trends


New Year State of Mind: What’s Ahead for Marketing in 2015

Salesforce Marketing Cloud’s “2015 State of Marketing” report explores the current marketing landscape and how marketers plan to renew and advance their approach in the coming year. Continue Reading »

By Anna Papachristos
Posted on Jan 15, 2015 in Customer Strategy


Industry In-Depth

Balancing Act: How Population Health Impacts Individuals

Brands and marketers are masters at mass customization. Companies are increasingly adept at delivering personalized messages at scale via automated systems and other technology. In healthcare, the push for mass customization is far more complicated. Continue Reading »

By Judith Aquino
Posted on Jan 12, 2015 in Customer Experience


4 Tips for an Effective Financial Content Strategy

Financial institutions continue to evolve alongside the consumer experience, for leading firms now act as partners and allies throughout the customer lifecycle. Continue Reading »

By Anna Papachristos
Posted on Jan 19, 2015 in Customer Strategy


Digital Superstars 2015: Inside the Retail Strategies of Today's Online Leaders

Leaders will actively work to bridge the gap between online and offline as they integrate the personalized service of traditional stores and the convenience of digital self-service and socialization. Continue Reading »

By Anna Papachristos
Posted on Jan 05, 2015 in Emerging Trends


Looking Under the Hood of Automotive's Corporate Culture

Here’s how some of the largest carmakers are retuning their cultures in a rapidly changing industry. Continue Reading »

By Judith Aquino
Posted on Jan 26, 2015 in Customer Experience


Executive Q&A

San Francisco Chronicle Gets to the Source of its e-Commerce Data

Data analysis and visualization have become critical as companies sift through a growing mountain of data. The San Francisco Chronicle found itself looking for more robust data visualization and analytic tools to support an e-commerce store it had created after the San Francisco Giants won their eighth World Series championship. Continue Reading »

By Judith Aquino
Posted on Jan 07, 2015 in Analytics


Gogo Gears up for the Ever-Connected Passenger

As airlines roll back their restrictions on the use of digital devices on flights, more passengers are online than ever. This offers a new opportunity for in-flight broadband service providers like Gogo to capture new customers and grow market share. Continue Reading »

By Judith Aquino
Posted on Jan 14, 2015 in Customer Experience


View Past Content from 1to1 Media