December 2014

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Spotlight

7 Customer Experience Trends to Look Out for in 2015

The New Year is rapidly approaching, giving companies another shot at breaking away from competitors and attracting more loyal customers. Competing solely on price or features is a risky game though—smart business leaders are realizing they can gain a competitive edge by providing a high-quality customer experience. And as the battleground shifts to better customer insights and seamless experiences, companies are dedicating a larger percentage of their marketing budgets to the customer experience. Continue Reading »

By Judith Aquino
Posted on Dec 01, 2014 in Customer Experience


Disruption 101: Transforming an Innovative Idea into a Sustainable Business

It is happening across myriad industries: New companies are rolling out solutions and services that tap into changing customer behaviors and expectations, forcing incumbent firms to keep up or become obsolete. Continue Reading »

By Judith Aquino
Posted on Dec 08, 2014 in Customer Strategy


The Price Is Right Now

Pricing optimization refers to the process by which retailers and service providers align their pricing strategies to coordinate with the behavioral trends driven by their consumer base. Continue Reading »

By Anna Papachristos
Posted on Dec 15, 2014 in Marketing


Case Studies

KidZania’s Customer Loyalty Program Gets Big Insights from its Pint-Size Participants

Building a successful loyalty program is both an art and a science. Companies must provide the right amount of personalized messages and offers without bombarding customers. Continue Reading »

By Judith Aquino
Posted on Dec 17, 2014 in Marketing


Market Pulse

With Customer Care, Perception Doesn’t Match Reality

Mblox’s recent “Identifying the Care Gap in Business-to-Consumer Engagement” report explores the gap between business perceptions and the reality of the customer experience. Continue Reading »

By Anna Papachristos
Posted on Dec 18, 2014 in Customer Service


On the Path to Omnichannel Excellence

While consumer product companies continue to pursue omnichannel excellence in an effort to satisfy consumer demand, most have yet to meet business needs via this multichannel approach to sales. Continue Reading »

By Anna Papachristos
Posted on Dec 11, 2014 in Customer Strategy


Understanding the Behaviors That Drive Sales Success

As salespeople and organizations push back against external forces, top performers must convey their experiences and knowledge to the entire team in an effort to align behaviors and enhance strategy. Continue Reading »

By Anna Papachristos
Posted on Dec 04, 2014 in Emerging Trends


Industry In-Depth

Pay It Forward: Examining the Future of Money in America

Though plagued with federal restrictions, financial services companies continue to persevere in an effort to reach and retain customers no matter the obstacle. Continue Reading »

By Anna Papachristos
Posted on Dec 08, 2014 in Customer Strategy


A Glimpse at the Future Automotive Experience

The automotive space, along with other industries, is undergoing rapid changes due to customer behaviors and innovative technology. Consumers today have a bevy of information at their fingertips, allowing them to research products and services at their convenience while often bypassing sales associates. Continue Reading »

By Judith Aquino
Posted on Dec 15, 2014 in Customer Experience


Learning the ‘Native’ Language of Successful Sponsored Content

While many publishers feel this strategy betrays their audience by hiding third-party material among trusted editorial content, advertisers continue to increase spend on branded posts in an effort to generate revenue and expand reach. Continue Reading »

By Anna Papachristos
Posted on Dec 01, 2014 in Emerging Trends


Executive Q&A

Executive Q&A: Alex and Ani Plans Digital Rollouts in 2015

Alex and Ani's VP of digital strategy sheds light on the company’s approach to improving cross-channel experiences and where it will invest in digital next year. Continue Reading »

By Judith Aquino
Posted on Dec 10, 2014 in Customer Experience


Executive Q&A: GameStop Powers Up with Rewards Data

Video games are a multibillion dollar industry, thanks to the combined growth of console, PC, and online video games. But video game retailers like GameStop face steep competition from online sellers, freemium games, and behemoth brick-and-mortar retailers like Wal-mart. Continue Reading »

By Judith Aquino
Posted on Dec 03, 2014 in Customer Strategy


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