February 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Spotlight

The Omnichannel Master Class

Companies are getting closer to closing the gap between digital and offline channels. Personalized experiences are rising as companies strive to align sales, marketing, supply chain, and customer service operations around the specific needs of the customer. Continue Reading »

By Judith Aquino
Posted on Feb 02, 2015 in Emerging Trends


Follow the Money: What’s at Stake in Digital Ad Fraud

When John Wanamaker famously observed that half the money he spends on advertising is wasted but it’s not clear which half, he wasn’t concerned about ad fraud. Continue Reading »

By Judith Aquino
Posted on Feb 09, 2015 in Customer Experience


Experiential Commerce: The 'Future' of Shopping Is Now

As the ecommerce space becomes increasingly crowded, companies are looking for ways to differentiate their brands. Continue Reading »

By Judith Aquino
Posted on Feb 16, 2015 in Customer Experience


Driving Momentum Around CX in 2015

Here, we speak with former 1to1 Media Customer Champions and industry analysts to determine how businesses can generate and maintain enterprisewide momentum with regard to customer experience strategy. Continue Reading »

By Anna Papachristos
Posted on Feb 23, 2015 in Customer Experience


Market Pulse

Should Marketers Drive the Customer Experience?

As lifecycle stages begin to blur, companies are increasingly aware of the need to assign leadership if their acquisition and retention efforts are to remain effective and profitable. Continue Reading »

By Anna Papachristos
Posted on Feb 19, 2015 in Emerging Trends


Product Reviews Power Purchase Decisions

PowerReviews’ recent “The Power of Reviews” report explores how emerging technologies have come to drive choice and demand. Continue Reading »

By Anna Papachristos
Posted on Feb 26, 2015 in Emerging Trends


Marketers Aim to Align Digital Efforts with Sales Success

Webmarketing123’s “2015 State of Digital Marketing” report investigates the top objectives, toughest challenges, and hottest trends in the space today. Continue Reading »

By Anna Papachristos
Posted on Feb 12, 2015 in Customer Strategy


Sales Still Out of Step with the Buyer’s Journey

SAP’s recent “What’s the Future of Sales?” report examines the changing buyer/seller dynamic, highlighting ways in which vendors can differentiate themselves in this world of well-informed prospects. Continue Reading »

By Anna Papachristos
Posted on Feb 05, 2015 in Emerging Trends


Industry In-Depth

How Are Telecoms Using Customer Data?

Not only are customers concerned about the ‘how’—the ways in which such information is gathered—but also, the ‘what’—which data points are being tracked and for what purpose. Continue Reading »

By Anna Papachristos
Posted on Feb 02, 2015 in Customer Strategy


Banking on Customer-Centric Culture Change

Within the financial services space, innovation and culture change aren’t always up to par with customer expectations and preferences, as federal guidelines and security measures limit basic institutional flexibility and infrastructural improvement. Continue Reading »

By Anna Papachristos
Posted on Feb 09, 2015 in Emerging Trends


What the Net Neutrality Debate Means to Healthcare

Electronic health records, mobile medical apps, and telemedicine—these innovations and others are transforming patient care by making it more accessible, affordable, and effective. Continue Reading »

By Judith Aquino
Posted on Feb 23, 2015 in Customer Experience


Executive Q&A

AccuWeather Personalizes Forecasts on a Global Scale

Delivering weather forecasts across the globe includes numerous components from language translation to localized content and terms. Continue Reading »

By Judith Aquino
Posted on Feb 25, 2015 in Mobile


The Personalization Conundrum

Providing personalized experiences has become a key differentiator in a saturated marketplace where competing on product feature or price is no longer enough. Continue Reading »

By Judith Aquino
Posted on Feb 04, 2015 in Customer Strategy


Lilly Pulitzer Pairs Social Media with Ecommerce

Social media is quickly evolving into an ecommerce tool as brands use Facebook, Instagram, Pinterest, and others to drive brand awareness and sales. Continue Reading »

By Judith Aquino
Posted on Feb 11, 2015 in Data Analytics


Massage Envy Spa Turns Data into a Competitive Advantage

As customer demand for massage services rise, companies like Massage Envy Spa are focusing on the customer experience to stay ahead of the competition. Continue Reading »

By Judith Aquino
Posted on Feb 18, 2015 in Customer Strategy


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