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March 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Spotlight

The Evolving Mobile App User

Driving app downloads and high engagement rates are harder than ever. To stay ahead of the competition, marketers must adapt their mobile strategies to better serve customer needs and expectations Continue Reading »

By Judith Aquino
Posted on Mar 02, 2015 in Mobile


Exploring the Inner Workings of CX Curricula

Many brands have come to institute CX curricula in an effort to align employee behaviors with enterprisewide goals for enhanced customer service. Continue Reading »

By Anna Papachristos
Posted on Mar 09, 2015 in Customer Strategy


A Look Ahead at Personalization 2.0

A personalized experience used to be as simple as greeting a customer by name, but as digital and physical experiences merge, the bar for meaningful customer experiences is rising. Continue Reading »

By Judith Aquino
Posted on Mar 16, 2015 in Customer Experience


Teams Score with ‘Fan-Tastic’ Engagement

Marketers for professional sports teams are tasked with fostering a steady stream of fan loyalty but they also face situations where fans are more distracted than ever. Continue Reading »

By Mila D'Antonio
Posted on Mar 23, 2015 in Customer Service


Case Studies

Urban Decay Eyes new Mobile Experiences

The rise of e-commerce has transformed the way people shop, making it easier to select merchandise and have it shipped to your home, sometimes within hours. But when it comes to cosmetics, shoppers still want a “high-touch” experience that allows them to explore new products before making a decision. Continue Reading »

By Judith Aquino
Posted on Mar 11, 2015 in Mobile


PetRelocation Fetches More Leads by Sharing Customer Content

Moving a pet can be an overwhelming, frustrating, and confusing process due to seemingly endless documentation and an array of varying standards and procedures. Continue Reading »

By Judith Aquino
Posted on Mar 04, 2015 in Customer Strategy


Industry Insight

Healthcare’s Cybersecurity Threat

When health insurer Anthem Inc. announced last month that it was the target of a sophisticated cyber security attack, putting 80 million users at risk for potential data theft, the news exposed more than health records; it shined a spotlight on the industry’s data vulnerabilities and the growing threat of cyberattacks. Continue Reading »

By Judith Aquino
Posted on Mar 09, 2015 in Customer Experience


Market Pulse

Personalization Proves Problematic Despite Data Investments

Marketers have become the hunters and gatherers of the business world, as many seek to assemble large amounts of consumer information in pursuit of deeper customer understanding. Continue Reading »

By Anna Papachristos
Posted on Mar 12, 2015 in Customer Strategy


Cloud-Based Systems Cannot Replace Sound Service Strategies

Dimension Data’s recent “2015 Global Contact Centre Benchmarking Report” examines the impact of this transition to digital and its overarching effect on the average contact center’s underlying DNA. Continue Reading »

By Anna Papachristos
Posted on Mar 05, 2015 in Customer Strategy


Data’s Shortcomings Are Personalization’s Kryptonite

Many companies still lack the Superman analytical capabilities needed to drive personalization and engagement. Continue Reading »

By Anna Papachristos
Posted on Mar 19, 2015 in Emerging Trends


Are You Making These Email Marketing Mistakes?

TechnologyAdvice’s recent “Do Your Subscribers Read Your Emails?” report examines what readers truly want from email marketing. Continue Reading »

By Anna Papachristos
Posted on Mar 26, 2015 in Customer Strategy


Industry In-Depth

Navigating the Mobile Retail Space in 2015

With every inquiry, shoppers supply retailers with insight into their thoughts and behaviors, opening brands up to an entirely new world of granular data. Continue Reading »

By Anna Papachristos
Posted on Mar 02, 2015 in Emerging Trends


Revamping Failed Financial Customer Service Strategies

Reputation plays an integral role within the financial services industry, as fruitful relationships rely upon trust and satisfaction. Continue Reading »

By Anna Papachristos
Posted on Mar 16, 2015 in Customer Service


Executive Q&A

For Verizon, Connecting with Customers Starts with Data

Telecommunications companies like AT&T, Verizon, and Sprint are locked in a highly competitive race where price and product features are no longer enough to differentiate their brands. Continue Reading »

By Judith Aquino
Posted on Mar 18, 2015 in Customer Experience


Executive Q&A: OfficeMax Co-founder on How to Win Over Customers

1to1 Media caught up with OfficeMax co-founder Michael Feuer to discuss the transformation of the retail space, Amazon’s strengths and weaknesses, and his next venture. Continue Reading »

By Judith Aquino
Posted on Mar 25, 2015 in Customer Strategy


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