August 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Spotlight

Where to Sink CX Technology Investments for 2016

As organizational leaders prepare their budgets for 2016, many believe CX technology investments will provide them with opportunities to meet and even exceed consumer expectations. Continue Reading »

By Anna Papachristos
Posted on Aug 10, 2015 in Emerging Trends


6 Misconceptions That Will Drag Down Your CRM Strategy

Today, most business leaders recognize that customer relationship management (CRM) is important for the success of their business. Continue Reading »

By Judith Aquino
Posted on Aug 03, 2015 in Customer Strategy


Transforming Customer Experience Design with Data

The most successful companies know that customers value experiences that demonstrate a deep understanding and respect for their needs and preferences. Continue Reading »

By Judith Aquino
Posted on Aug 17, 2015 in Customer Strategy


Your 7-Step Guide to CX Design

Thought leaders agree that providing optimal customer experiences requires the right tools and processes to continuously measure and refine engagement. Continue Reading »

By Anna Papachristos
Posted on Aug 24, 2015 in Customer Experience


How to Overhaul Your Holiday Retail Strategy

Summer isn’t over yet, but retailers are already shifting into holiday sales mode. Continue Reading »

By Judith Aquino
Posted on Aug 31, 2015 in Emerging Trends


Case Studies

Wholesale Sports Outdoor Outfitters Splashes Into Personalized E-Commerce

Dynamic, real-time actions are critical in today’s fast-moving retail landscape. Continue Reading »

By Judith Aquino
Posted on Aug 26, 2015 in Customer Experience


Evernote Boosts Sales Productivity with Data-Driven Alerts

Evernote is a maker of productivity tools designed to help users “remember everything,” —its logo is the head of an elephant—but even the company needed help keeping track of its sales leads. Continue Reading »

By Judith Aquino
Posted on Aug 05, 2015 in Mobile


Market Pulse

Strengthening Sales Effectiveness Through Improved Content Workflow

Qvidian’s recent “2015 Content Automation Trends Report” examines where companies falter with regard to their content creation, delivery, and management processes. Continue Reading »

By Anna Papachristos
Posted on Aug 13, 2015 in Emerging Trends


Marketers’ Stress Levels Hinder Morale and Growth

While innovation is essential to the evolution and longevity of any given business, marketers often struggle to balance their present responsibilities with the changing needs of the consumer. Continue Reading »

By Anna Papachristos
Posted on Aug 20, 2015 in Emerging Trends


Ghosts of Campaigns Past: Learning from Last Year’s Holiday Email Trends

When it comes to email marketing, the holiday season presents an extended opportunity to engage shoppers and drive sales. Continue Reading »

By Anna Papachristos
Posted on Aug 06, 2015 in Emerging Trends


No More “Random Acts” of Marketing—Campaigns Must Be Intentional

Brands can no longer ignore the emergence of the digital enterprise, the rise of the Internet of Things, and the advance of the API economy. Continue Reading »

By Anna Papachristos
Posted on Aug 27, 2015 in Customer Strategy


Executive Q&A

Monster Worldwide Gives Data a Seat at the Table

Before the advent of social media, Monster.com was one of the few places where job seekers and employers could connect. Continue Reading »

By Judith Aquino
Posted on Aug 19, 2015 in Customer Experience


City Sports Sets its Sights on Personalized Shopping Experiences

Sporting goods retailer City Sports understands that winning customers is a marathon, not a sprint. Continue Reading »

By Judith Aquino
Posted on Aug 12, 2015 in Marketing


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