April 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Spotlight

7 Must-Have Customer Engagement Tools for 2015

The explosion of marketing technology tools and software gives marketers innumerable opportunities to engage consumers and provide excellent customer experiences. Continue Reading »

By Judith Aquino
Posted on Apr 06, 2015 in Customer Experience


Tying CX to Profits

As brands look to boost the bottom line, leaders must establish customer-facing strategies that support strong brand relationships and sustain long-term loyalty. Continue Reading »

By Anna Papachristos
Posted on Apr 13, 2015 in Emerging Trends


Case Studies

Proximus Remedies its Loyalty Growing Pains

Belgian telecom incumbent Proximus (www.proximus.be) finds itself in a common situation: It is beginning to outgrow its traditional points-based loyalty program. Continue Reading »

By Elizabeth Glagowski
Posted on Apr 15, 2015 in Customer Loyalty


United Healthcare Gives Behavioral Analytics a Seat at the Table

It’s no secret that health insurance representatives face numerous challenges in providing excellent customer experiences. Continue Reading »

By Judith Aquino
Posted on Apr 08, 2015 in Voice of the Custome


Market Pulse

Lack of Technical Skills and Funding Expose Companies to Data Threats

ISACA’s recent “State of Cybersecurity: Implications for 2015” report explores variables contributing to the present state of cybersecurity. Continue Reading »

By Anna Papachristos
Posted on Apr 16, 2015 in Emerging Trends


CX Professionals Get a Reality Check

Brands believe their current strategies are satisfactory, but as customer experience becomes the main competitive differentiator, marketing leaders must recognize that their perceptions no longer align with reality. Continue Reading »

By Anna Papachristos
Posted on Apr 09, 2015 in Customer Strategy


Poor Service Experiences Flush Satisfaction Down the Drain

Customer service has become the prime enabler of loyalty, as satisfaction often hinges on these very interactions. Continue Reading »

By Anna Papachristos
Posted on Apr 02, 2015 in Customer Service


Industry In-Depth

Ranking the Retail CIOs Top Priorities for 2015

CIOs appear to be leaning toward an integrated approach that harmonizes all channel strategies into one concerted effort. Continue Reading »

By Anna Papachristos
Posted on Apr 06, 2015 in Customer Strategy


Meet Healthcare’s Newest Players

Consumer-oriented technology and initiatives are transforming industries from retail to financial services and the same thing is happening across healthcare. Continue Reading »

By Judith Aquino
Posted on Apr 13, 2015 in Emerging Trends


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