April 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

» Subscribe to 1to1 Media's Weekly Digest » 1to1 Media Archives

Spotlight

7 Must-Have Customer Engagement Tools for 2015

The explosion of marketing technology tools and software gives marketers innumerable opportunities to engage consumers and provide excellent customer experiences. Continue Reading »

By Judith Aquino
Posted on Apr 06, 2015 in Customer Experience


Exploring the Latest in Frontline Empowerment

Engagement and empowerment go far beyond dollar signs, as employee value cannot be limited to monetary worth. Continue Reading »

By Anna Papachristos
Posted on Apr 20, 2015 in Customer Strategy


Tying CX to Profits

As brands look to boost the bottom line, leaders must establish customer-facing strategies that support strong brand relationships and sustain long-term loyalty. Continue Reading »

By Anna Papachristos
Posted on Apr 13, 2015 in Emerging Trends


What’s Your Organic Reach?

Organic reach’s heyday is over. Companies that publish content on Facebook are increasingly seeing their ability to reach users shrink unless they pay for exposure. As Continue Reading »

By Judith Aquino
Posted on Apr 27, 2015 in Emerging Trends


Case Studies

United Healthcare Gives Behavioral Analytics a Seat at the Table

It’s no secret that health insurance representatives face numerous challenges in providing excellent customer experiences. Continue Reading »

By Judith Aquino
Posted on Apr 08, 2015 in Voice of the Custome


Proximus Remedies its Loyalty Growing Pains

Belgian telecom incumbent Proximus (www.proximus.be) finds itself in a common situation: It is beginning to outgrow its traditional points-based loyalty program. Continue Reading »

By Elizabeth Glagowski
Posted on Apr 15, 2015 in Customer Loyalty


Market Pulse

Lack of Technical Skills and Funding Expose Companies to Data Threats

ISACA’s recent “State of Cybersecurity: Implications for 2015” report explores variables contributing to the present state of cybersecurity. Continue Reading »

By Anna Papachristos
Posted on Apr 16, 2015 in Emerging Trends


CX Professionals Get a Reality Check

Brands believe their current strategies are satisfactory, but as customer experience becomes the main competitive differentiator, marketing leaders must recognize that their perceptions no longer align with reality. Continue Reading »

By Anna Papachristos
Posted on Apr 09, 2015 in Customer Strategy


Poor Service Experiences Flush Satisfaction Down the Drain

Customer service has become the prime enabler of loyalty, as satisfaction often hinges on these very interactions. Continue Reading »

By Anna Papachristos
Posted on Apr 02, 2015 in Customer Service


Quantifying Engagement’s Impact on Buying Behavior

HelloWorld’s recent “The Engagement Score” report examines the value of brand engagement and its influence on consumers’ purchase decisions and loyalty. Continue Reading »

By Anna Papachristos
Posted on Apr 23, 2015 in Customer Strategy


Industry In-Depth

Bridging the Great Divide Between Banks and Millennials

Though banks believe these consumers are difficult to attract and retain, Millennials seek three key facets from their financial relationships: Simplicity, transparency, and affordability. Continue Reading »

By Anna Papachristos
Posted on Apr 27, 2015 in Customer Service


Meet Healthcare’s Newest Players

Consumer-oriented technology and initiatives are transforming industries from retail to financial services and the same thing is happening across healthcare. Continue Reading »

By Judith Aquino
Posted on Apr 13, 2015 in Emerging Trends


Ranking the Retail CIOs Top Priorities for 2015

CIOs appear to be leaning toward an integrated approach that harmonizes all channel strategies into one concerted effort. Continue Reading »

By Anna Papachristos
Posted on Apr 06, 2015 in Customer Strategy


Telecoms Dial into Digital Marketing

The days when telecom providers held a monopoly over voice and data services are quickly eroding. New entrants like Netflix, Google, and Internet TV providers are rapidly changing the telco business. Continue Reading »

By Judith Aquino
Posted on Apr 20, 2015 in Customer Experience


Executive Q&A

Spotting the Opportunities in Digital Disruption

The explosion of digital platforms is upending traditional business models and industries. Continue Reading »

By Judith Aquino
Posted on Apr 22, 2015 in Marketing


View Past Content from 1to1 Media