Customer Experience Articles for the Month of August 2016

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Keeping Up with Consumers' Expectations

Author and customer service expert Shep Hyken maintains that rising customer expectations aren’t always aligned with improvements that companies continue to make in their service experiences. Continue Reading »

By Tom Hoffman
Posted on Aug 29, 2016 in Customer Strategy


Spotlight

For Sales, Content Is Nice, but Context Is Everything

There’s no debate that the recent technical and digital shifts have transformed the way buyers and sellers interact. Continue Reading »

By Judith Aquino
Posted on Aug 22, 2016 in Customer Strategy


5 Strategies to Shake Up your Holiday Retail Playbook

It’s the middle of August, which means retailers only have a few months left to prepare their campaigns and map out their customer strategies in time for this year’s holiday rush. Continue Reading »

By Judith Aquino
Posted on Aug 15, 2016 in Customer Experience


Where to Sink Customer Service Technology Investments in 2017 and Beyond

Companies that treat customer service as an afterthought are “so 2000 and late” to borrow the lyrics of a Black Eyed Peas song. Continue Reading »

By Judith Aquino
Posted on Aug 01, 2016 in Customer Strategy


What’s Next for Social Commerce

While social commerce offerings are still in their infancy, retailers and brands should be paying close attention to this space, retail experts say. Continue Reading »

By Judith Aquino
Posted on Aug 08, 2016 in Social Media


Case Studies

Radio Flyer Brings its Customer Service Up to Speed for the Modern Consumer

For many people, the Radio Flyer brand gives flight to memories of a shiny red wagon from their childhood. Continue Reading »

By Judith Aquino
Posted on Aug 10, 2016 in Customer Strategy


Nestlé Waters takes a Deeper Look at Customer Data

Nestlé Waters North America has a new digital Consumer Engagement Center that's housed within Salesforce's New York City office. Continue Reading »

By Judith Aquino
Posted on Aug 03, 2016 in Customer Experience


Northern Illinois University gets Smarter Segmentation

The university admissions process can be daunting, but lucrative. Continue Reading »

By Judith Aquino
Posted on Aug 17, 2016 in Marketing


How WeddingWire Marries Physical and Digital Worlds

At weddings today, the digital component is nearly as important as the actual event. Continue Reading »

By Judith Aquino
Posted on Aug 24, 2016 in Customer Experience


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