April 2014

1to1 Media is an online publication dedicated to covering customer-centric business strategies.

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Making a Case for Inbound Marketing

Instead of spending money marketing to the masses, business leaders understand that it’s better to focus their attention on the right prospects who are already, or will soon be, on the market for their products and services. These organizations are investing in inbound marketing. Continue Reading »

By Cynthia Clark
Posted on Apr 21, 2014 in Customer Service


Spotlight

Navigating the Integrated Marketing Journey

Each interaction with an organization is considered part of a larger, all-encompassing experience, making it essential for brands to have a consistent message across the board. Continue Reading »

By Cynthia Clark
Posted on Apr 07, 2014 in Customer Service


Finding the Most Lucrative Path to Purchase

Much like today’s typical customer interaction, there’s no single route to follow on this journey, for numerous factors play an integral role, as customers are influenced by emerging technology’s impact on their path to purchase. Continue Reading »

By Anna Papachristos
Posted on Apr 14, 2014 in Emerging Trends


Case Studies

Pandora Uses Data to Tune Up Its Customer Experience

Pandora is turning its rich data into targeted recommendations for its millions of customers to add value to their day-to-day experiences. Continue Reading »

By Cynthia Clark
Posted on Apr 23, 2014 in Customer Service


Market Pulse

Top Brands Play a Dangerous Game with Poor Lead Response

Brands are constantly investing time and money into advertising and customer acquisition, yet in many instances, they fail to act upon leads, thereby missing valuable opportunities to convert promising prospects into lucrative customers. Continue Reading »

By Anna Papachristos
Posted on Apr 10, 2014 in Customer Strategy


Capitalizing on Customer Lifetime Value

Customer lifetime value (CLV) can be defined as the total worth of any given customer to the business in question over the entirety of his or her relationship. Continue Reading »

By Anna Papachristos
Posted on Apr 17, 2014 in Customer Service


All Systems Are CMO: Exploring Marketing’s Emerging Enterprisewide Role

Today’s CMOs are increasingly expected to act as stewards of the customer within their organization, reaching outside their typical scope of responsibility to build bridges and dismantle silos. Continue Reading »

By Anna Papachristos
Posted on Apr 03, 2014 in Customer Strategy


Industry In-Depth

Well, Well, Wellness: An Introduction to Incentivized Healthcare Programs

Because the Affordable Care Act (ACA) was designed to bring medical services to the everyman, insurers and employers have implemented various health and wellness programs to both foster healthy living and reduce financial burdens, all while providing easy access to preventive and risk management care. Continue Reading »

By Anna Papachristos
Posted on Apr 07, 2014 in Customer Strategy


Five Customer Loyalty Fixes for Telecom Companies

Traditionally afflicted by low customer satisfaction scores, telecom companies need to invest in providing a great customer experience or suffer negative business results. Continue Reading »

By Cynthia Clark
Posted on Apr 14, 2014 in Customer Service


Bringing the Mobile Mindset to Banking

As the banking landscape continues to shift from one-on-one teller interactions to self-service transactions, mobile provides users with on-the-go conveniences, such as online transfers and bill payments. Continue Reading »

By Anna Papachristos
Posted on Apr 21, 2014 in Customer Strategy


Executive Q&A

The University of British Columbia Mobilizes Its Student Experience

For the University of British Columbia, blending mobile with the student experience allows the school to meet the needs and expectations of its global youth audience. Continue Reading »

By Anna Papachristos
Posted on Apr 16, 2014 in Customer Experience


Executive Q&A: Verizon’s Secret Weapon for Next Level Marketing

With more than 101 million wireless customers, marketing strategies at Verizon must take a disciplined, omnichannel approach to engaging customers. Chris Hansen, associate director, digital design & development, Internet sales operations at Verizon, talks about the company’s strategy for adapting to the shifting mobile, multichannel customer landscape. Continue Reading »

By Mila D'Antonio
Posted on Apr 09, 2014 in Marketing


Uniqlo Stitches Together a Memorable Brand Experience

Larry Meyer, Uniqlo USA’s CEO, talks to 1to1 Media about the ingredients that are helping the retailer become a household name. Continue Reading »

By Cynthia Clark
Posted on Apr 02, 2014 in Customer Service


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