May 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Spotlight

7 Mistakes that Undermine Employee Engagement Strategies

It’s no secret that companies benefit from engaged employees who are committed to their work, however only about 13 percent of employees are enthusiastic about and committed to their work and workplaces worldwide, according to Gallup. Continue Reading »

By Judith Aquino
Posted on May 04, 2015 in Employee Engagement


Bridging the Identity Gap

Mobile devices are at a tipping point. Consumers are more connected than ever and use multiple devices for a wide range of activities from checking email and reading the news to shopping and paying bills. Continue Reading »

By Judith Aquino
Posted on May 11, 2015 in Customer Experience


The Internet of Me

Imagine living in a world where cars, homes, and household items are connected to each other via the Internet to better meet your needs. Continue Reading »

By Judith Aquino
Posted on May 18, 2015 in Customer Experience


Case Studies

Data Analytics: The Gift that Keeps Giving

Non-profits have faced myriad fundraising challenges in recent years and numerous industry reports outline declining gifts and donations. Continue Reading »

By Judith Aquino
Posted on May 13, 2015 in Data Analytics


Market Pulse

Tightening the Consumer Satisfaction and Service Delivery Link

Contact centers have yet to meet consumers where they work and play, creating lackluster service experiences that jeopardize loyalty. Continue Reading »

By Anna Papachristos
Posted on May 21, 2015 in Customer Service


Wearable Tech Introduces New Opportunities for In-Store Engagement

Wearable technology and its promise to offer customized, context-driven in-store experiences may serve as the answer retailers need to the question of how to keep people shopping in stores. Continue Reading »

By Anna Papachristos
Posted on May 14, 2015 in Customer Strategy


Conquering the Top 5 Data Migration Challenges

More brands must engage in data migration projects in order to consolidate complex systems and streamline internal operations. Continue Reading »

By Anna Papachristos
Posted on May 07, 2015 in Emerging Trends


Industry In-Depth

On iBeacon Technology—Stop Talking, Start Implementing!

When Apple speaks, people listen. Hence, when the tech giant revealed its latest innovation—iBeacons—during the summer of 2013, critics, analysts, and retailers were abuzz with predictions about the future of mobile brand engagement. Continue Reading »

By Anna Papachristos
Posted on May 04, 2015 in Emerging Trends


Exploring the Key Loyalty Drivers in Healthcare

As millions of new consumers shop for health insurance, the pressure is rising for health insurance companies to retain members and earn the loyalty of new customers. Continue Reading »

By Judith Aquino
Posted on May 11, 2015 in Customer Experience


Social Commerce Comes of Age

While companies understand that they must tap into such sites accordingly, most have only grazed the surface of social commerce and customer service strategy. Continue Reading »

By Anna Papachristos
Posted on May 18, 2015 in Customer Strategy


Executive Q&A

Raising the Bar on the Digitally Engaged Leader

Having an active digital presence has become critical in business and leaders have realized they need to keep up. Continue Reading »

By Judith Aquino
Posted on May 20, 2015 in Customer Experience


Brazil’s Deep Dive into Mobile Marketing

Brazil has emerged as one of the next major opportunities in mobile marketing, with a significant increase in the number of consumers using mobile to purchase products, reinforcing its new stage of economic development. Continue Reading »

By Judith Aquino
Posted on May 06, 2015 in Mobile


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