Customer Experience Articles for the Month of April 2016

1to1 Media is an online publication dedicated to covering customer-centric business strategies.

» Subscribe to 1to1 Media's Weekly Digest » 1to1 Media Archives

Mind the Gap: Avoid these Customer Journey Mapping Mistakes

Even companies with a long history of serving customers can miss the mark on delivering the right product or service at the right time. Continue Reading »

By Judith Aquino
Posted on Apr 04, 2016 in Customer Experience


Spotlight

5 Ways to Ace Influencer Marketing

Thanks to a number of factors, influencer marketing is on the rise. Continue Reading »

By Judith Aquino
Posted on Apr 11, 2016 in Customer Experience


E-commerce Sales Tools that Are Shaking Up Business

From SMS–based concierge services to unparalleled personalization, retailers are using innovative tools to make online shopping contextual, easy, and convenient. Continue Reading »

By Judith Aquino
Posted on Apr 18, 2016 in Customer Experience


The Human Element Still Has Merit

It may seem counterintuitive, but in today’s speed-driven and increasingly digital-first world, human interaction plays a vital role in customer satisfaction. Continue Reading »

By Judith Aquino
Posted on Apr 25, 2016 in Customer Service


Case Studies

California Pizza Kitchen Fires Up its Loyalty Program

California Pizza Kitchen (CPK) has brought hungry customers to its tables for decades but these days, the restaurant chain needs more than a tasty pizza to fill seats. Continue Reading »

By Judith Aquino
Posted on Apr 06, 2016 in Customer Experience


Executive Q&A

Inside Dell’s Customer Experience Road Map

The past few years have been rough for Dell. Continue Reading »

By Judith Aquino
Posted on Apr 13, 2016 in Customer Experience


Less Friction, Greater Satisfaction

What does it mean to be relevant to a customer? Continue Reading »

By Judith Aquino
Posted on Apr 27, 2016 in Customer Experience


The Economist Plans for a Digital Future

The Economist, the 173-year-old London-based news publication, is ramping up on digital data management as it prepares for a future where most of its readers could come from digital channels. Continue Reading »

By Judith Aquino
Posted on Apr 20, 2016 in Marketing


View Past Content from 1to1 Media