July 2015

1to1® Media provides a monthly lineup of content, including in-depth articles, industry-focused pieces, case studies, executive Q&A's, blogs, and market analysis all aimed at helping organizations optimize their customer experience and realize the greatest value from their customers. Here’s this month's content:

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Ace Is the Place for Helpful Service

Ace Hardware's CEO and President John Venhuizen discusses the company’s new Center for Excellence. Continue Reading »

By Mila D'Antonio
Posted on Jul 01, 2015 in Customer Experience


Spotlight

Delivering on Big Data’s Promise

Companies are in the midst of a data revolution as organizations in every industry strive to mine and analyze a growing mountain of customer data. Continue Reading »

By Judith Aquino
Posted on Jul 06, 2015 in Analytics


Mobile Marketing Adoption on a Global Scale

According to eMarketer, mobile penetration in developed countries continues to hover around 50 percent based on the given location’s total population. Continue Reading »

By Anna Papachristos
Posted on Jul 13, 2015 in Emerging Trends


How to Thrive in an On-Demand Economy

From grocery deliveries to parking or renting a car, mundane tasks have become highly competitive fields in the on-demand economy. Continue Reading »

Posted on Jul 20, 2015 in Customer Experience


Now You See Me: 5 Best Practices for Achieving Transparency

If seeing is believing, then transparency has truly earned its reputation as the cornerstone for loyalty and advocacy. Continue Reading »

By Anna Papachristos
Posted on Jul 27, 2015 in Customer Strategy


Case Studies

Georgia Aquarium Catches a 32% Revenue Increase with Targeted Emails

Every year, visitors are drawn to the colorful fish, playful penguins, and other aquatic animals that live in aquariums. Continue Reading »

By Judith Aquino
Posted on Jul 08, 2015 in Marketing


Market Pulse

Next-Gen Commerce Requires Strategic Online Engagement

Many modern consumers—Millennials and Generation Z, especially—are forcing brands to redefine the traditional brand relationship. Continue Reading »

By Anna Papachristos
Posted on Jul 09, 2015 in Emerging Trends


The Evidence Is In! Prioritizing CX Leads to Profitability

Companies that depend upon C-level engagement continue to reap the benefits of customer experience success. Continue Reading »

By Anna Papachristos
Posted on Jul 02, 2015 in Emerging Trends


Data Privacy Concerns Spark Growth in Social Login

Companies that safeguard data and boost relevance will find customers are much more eager to share information if there’s some perceived value for them. Continue Reading »

By Anna Papachristos
Posted on Jul 16, 2015 in Customer Experience


How Technology Aids Inside Sales Execution

Research reveals that those companies that have well-defined and structured sales processes typically generate better performance than their peers. Continue Reading »

By Anna Papachristos
Posted on Jul 23, 2015 in Emerging Trends


Go with the (Lead) Flow: How Relevant Content Supports Sales Goals

The CMO Council’s recent “Lead Flow That Helps You Grow” report aims to better understand the issues and challenges marketers face in their attempt to deliver timely, relevant, and robust content to the right audiences. Continue Reading »

By Anna Papachristos
Posted on Jul 30, 2015 in Emerging Trends


Executive Q&A

The FCC Connects with New Consumer Help Center

Every day, more than 1,500 complaints pour into the Federal Communications Commission (FCC). Continue Reading »

By Judith Aquino
Posted on Jul 29, 2015 in Customer Service


Aetna’s Digital CX: A ‘Brand New Phenomenon’

In our increasingly connected ecosystem, marketing and technology matters often overlap. Continue Reading »

By Anna Papachristos
Posted on Jul 22, 2015 in Customer Experience


L’Oréal Sets its Sights on the Modern Shopper with Augmented Reality, Unified Brands

Sustaining customer loyalty in the beauty and cosmetics industry isn’t pretty; it’s a constant challenge. Continue Reading »

By Judith Aquino
Posted on Jul 15, 2015 in Customer Experience


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