Healing the Healthcare Customer Experience

What can healthcare firms do to live up to their customers’ expectations? More »

Five Ways to Increase Your Return on Marketing Investments

You must consider all of the elements: customer insight, strategy, constraints, and targets More »

Breaking it Down: A Glossary for Mobile Marketing

Here's a rundown on some of the more popular mobile marketing tactics and how they can be applied. More »

Is There a Right Kind of Customer Loyalty?

Three loyalty experts discuss the different types of customer loyalty, and what companies can do to create and improve it all. More »

The Future of Distributed Marketing

How to bring corporate and distributed marketers together into a highly coordinated and effective marketing machine More »

Five Ways to Ensure CRM Success

A nonprofit’s tips for better serving constituents through a one-to-one approach. More »

Think Customers: The 1to1 Blog

"Undercover Boss" Provides a Wake-Up Call for CEOs - Mar 10, 2010

Few companies truly understand the importance of investing in their employees. But fewer still realize how critical it is to routinely listen to employees to know exactly where to make their investmen... more »

Guest Blogger David B. Thomas: 9 Musts for Establishing a Corporate Social Media Policy - Mar 09, 2010

If you don't have a social media policy in place, you have a de facto policy that says, "Do whatever you want."... more »

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Is There a Right Kind of Customer Loyalty?

Three loyalty experts discuss the different types of customer loyalty -- behavioral, emotional, and profitable, as well as what companies can do to create and improve it all.

Advanced Analytics in the New Economy

Economic pressures are forcing conversations about the importance of predictive analytics to a place of prominence in organizations. Companies now not only strive to analyze data from traditional channels, but also from their websites, social media, gaming sites, and mobile. Although the rise of interactive media presents its share of challenges for the practitioners of advanced analytics, it also creates opportunities.

from Peppers & Rogers Group

Turning the Corner in Automotive Marketing

Marketers driving on the conventional automotive marketing road should expect more than a few bumps to come their way in the future. Despite the automotive industry spending vast amounts on advertising and a record number of new product launches scheduled for this year, customer loyalty is decreasing and brand differentiation is more difficult to achieve. It's time to turn the corner. It's time to look clearly at what lies ahead on the road to the future. It's time to better understand the importance and value of building authentic, productive and 1to1® relationships with customers.

The Untapped Opportunity in Financial Services

The financial services industry is widely credited as being among the most adept in using relationship strategies and tactics to improve customer loyalty and profits.

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