AmEx OPEN Forum: A Customer Community Evolves

Jason Rudman, director of OPENForum.com, shares his thoughts on the online customer community site’s evolution. More »

Customer Engagement: Marketing’s New Frontier

Using customer data, marketers can improve the customer experience across touchpoints. More »

Bank’s Financial (Dis)Services Ignites Social Lending Momentum

Prosper's Chris Larsen talks about the benefits and challenges of social lending. More »

Tackling the Cross-Channel Challenge in Retail

Revving up retail profits in a multichannel world. More »

Customer Retention Is the New Acquisition

Engaged customers are the best source of new customers. Companies should adjust their marketing accordingly. More »

Virtual Meetings Foster Employee Engagement

Cisco and HP share best practices in using virtual meetings to improve employee engagement. More »

Think Customers: The 1to1 Blog

Betty White and Lindsay the Milkaholic: Memorable Super Bowl Ads - Feb 08, 2010

Viewers have come to expect truly memorable Super Bowl commercials. Companies such as Apple and Coca-Cola have set the bar pretty high. ... more »

Stepping Outside Your Comfort Zone - Feb 05, 2010

The ability to innovate is an entrepreneurial quality that is essential for companies to succeed in today's fiercely competitive retail markets. However many companies may be locked in an inertia of c... more »

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Do You Have a Policy for That?

Domino’s Pizza learned a valuable lesson in 2009. After two employees posted a video of themselves on YouTube defacing a pizza, Domino’s waited a whole 24 hours to respond. In a digital world where people exchange information in real time, that response was 23 hours too late. Social media policies are crucial in this social media environment.

Bank’s Financial (Dis)Services Ignites Social Lending Momentum

The concept behind social lending is not new. But social lending, also called peer-to-peer lending, is still a new industry with its own challenges. Chris Larsen, cofounder and CEO of social lending company Prosper, talks with 1to1 Media's Liz Glagowski about the benefits and challenges of the space, as well as some customer-focused lessons from the Web 2.0 world for both Wall Street and Main Street banks.

from Peppers & Rogers Group

The Untapped Opportunity in Financial Services

The financial services industry is widely credited as being among the most adept in using relationship strategies and tactics to improve customer loyalty and profits.

Understanding Unique ID Solutions

Many organizations are undertaking initiatives to study, design and implement a unique identification system for providing better management of customer relationships. These initiatives are typically required in the transformation to a Customer Relationship Management (CRM) strategy, providing firms with new ways to improve operational performance. A unique identification approach to CRM will fundamentally change how a firm competes by having full visibility of customer financial, operating and interaction data. Moving from aggregate data on a product or brand equity basis to the individual customer level of analytics is essential to understanding and managing the revenue and cost drivers behind aggregate results.

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