December 2009 The Marketing XFactor is our “big idea” newsletter with a topical piece and a provocative point of view. Tackling emerging strategies such as social media, mobile marketing, online video and much more, our team finds a winning strategy, breaks it all down and gives you the specifics of a winning relationship-marketing execution.

Reporter’s Notebook: Online Advertising's Slippery Slope "I hope you know what you’re doing." That’s what interactive strategist Alan Chapell of Chapell & Associates told attendees at this week’s Digiday:Target event when referring to popular online data collection practices that could be considered questionable, if not all-out devious. Online advertising needs a data strategy around trust, not schemes.