January 25 2010

1to1 Magazine's Weekly Digest delivers the latest insights, best practices, and expert opinions on the most vital issues and trends in customer-based business strategy. Edit-in-Chief Mila D'antonio and our entire team of seasoned editors scour the market to uncover the trends that will mean the most to you in maximizing the value of your customer relationships.

In this Issue:

Intuit Learns Why Customers Do What They Do Intuit, the provider of QuickBooks, Quicken, and TurboTax, has used a Web analytics solution for a few years. It deployed text analytics tools to understand online customer behavior and the voice of the customer on its sites.

Choice Hotels Upgrades the Customer Experience by Listening Choice Hotels recently enhanced its customer listening strategy to make customer experience improvements both at a corporate level and at specific hotels based on voice of the customer surveys.