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for CRM and Customer Experience Professionals.

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Voice of the Customer

Mobile Marketing

The proliferation of mobile devices and apps has forever altered how companies conduct business. As a result, organizations are leveraging mobile in a variety of creative ways to improve the customer experience, enhance marketing, deliver proactive service, and spurs sales. Read about how to master the complexities of this channel, learn about best practices, and view the latest trends and thinking around how the evolution of mobile is changing the way companies interact with customers.

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Welcome to the 1to1 Media community, a rich, multi-media resource for you to learn innovative ideas and best practices on customer strategy. Every form of content you’ll enjoy from 1to1 Media has an over-arching theme—to help you succeed in creating customer relationships that lock-in brand loyalty and drive your company’s profits.

Led by Editorial Director Ginger Conlon and our parent company, Peppers & Rogers Group, the 1to1 Media franchise has the distinct voice of the renowned gurus of customer-centricity, Don Peppers and Martha Rogers. For more than a decade, 1to1 Media has inspired smart marketers and forward-thinking executives to make customer-based initiatives the centerpiece of their growth strategy.

Register today to gain a competitive edge and drive the greatest value from your customer base. Your free registration enables you to learn how to implement successful customer strategy with 1to1 Magazine. 1to1 Magazine highlights winning customer strategies including companies that exhibit a deep understanding of their individual customers, driving customer retention. Every issue of this customer strategy publication showcases CRM best practices. Plus you can access customer strategy case studies, webinars, white papers, videos, podcasts, blogs, books, research, and more…

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