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1to1 Magazine

Date: 05/29/2007

Issue: May/June 2007

People: Mila D'Antonio

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Meet May. She’s a customer service avatar—and one of the many ways Royal Bank of Canada’s Client First strategy is creating customer advocacy and engagement.

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Royal Bank of Canada's Client First strategy is creating customer advocacy and engagement.

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Featured Downloads

From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance For Business Continuity, Don't Forget the Human Element Sponsored by West at Home

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