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1to1 Magazine

Date: 06/11/2007

Issue: May/June 2007

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The Link Between Ants, Actuaries, and Customers’ Actions

Expert Insight | Industry Authority, Peter Fader, Professor of Marketing, Wharton School of the University of Pennsylvania and Bruce Hardie, Associate Professor of Marketing, London Business School

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Understanding the behaviors of customers who seem to act in a random manner.

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For Business Continuity, Don't Forget the Human Element Sponsored by West at Home From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance

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