1to1 Magazine's Weekly Digest

1to1 Magazine's Weekly Digest

Date: 08/31/2009

Issue: August 31 2009

People: Elizabeth Glagowski

Content Channel: Customer Strategy

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Shaq Adds a Personal Touch to the Cavaliers’ Relationship Strategy

Star power from Shaq and LeBron, along with a commitment to a valuable customer experience help the NBA’s Cleveland Cavaliers basketball team strengthen relationships in the down economy.
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