This complimentary whitepaper by Peppers & Rogers Group and Digital Cement (a wholly owned subsidiary of Pitney Bowes Inc.) discusses how marketers can thrive in a new marketing ecosystem, where power has shifted from companies to consumers. Learn about how social media and mobile connectivity are reshaping marketing, and how to manage the risks and opportunities of emerging communications channels.

This paper also covers findings of the "Relationship Marketing 3.0" survey, conducted among senior level 1to1 Media subscribers. The survey explores marketers current customer relationship marketing practices and challenges.