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Strategy & Insight

Strategy & Insight

Date: 11/23/2009

Issue: November 2009

People: Dom Sagolla

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Understanding Your Online Reach

Book Excerpt: Know who’s reading your social media posts and how engaged they are.

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In this excerpt from 140 Characters, Dom Sagolla discusses the pros and cons of social media reach, and touches on how to determine the engagement of those you’re reaching.

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Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor For Business Continuity, Don't Forget the Human Element Sponsored by West at Home From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group

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