1to1® In Action Series

The 1to1 In Action Series is a special supplement dedicated to sponsored content – from essays, white paper excerpts or case studies. This multichannel program is designed to keep our readers informed on the latest technology solutions and how they are helping leading companies achieve their goals.

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Customer Experience: The Way Forward in 2015

Customer Experience: The Way Forward in 2015
In planning for 2015, understanding and servicing customers' multichannel preferences will be key to a smooth customer experience.

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Realizing the Unforeseen Business Benefits of the Cloud

Uncovering the Business Benefits of the Cloud
The unanticipated business benefits of the cloud promise to revolutionize the way organizations deliver customer experience.

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Smoothing the Path for the Omnichannel Customer Journey

Smoothing the Path for the Omnichannel Customer Journey
In today's competitive business landscape, it's absolutely essential for companies to provide customers with seamless experiences across digital and physical channels. Learn how.

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Strengthening Self-Service via Speech Technology

Strengthening Self-Service via Speech Technology
As busy customers look for convenience and ways to save time, they are more willing to use self-service technologies. According to Forrester, 72 percent of customers now prefer self-service over calling an agent. Understanding customer behaviors and preferences like these are the key to successful virtual agents and intelligent IVR systems.

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Intelligent Contact Center

Architecting the Intelligent Contact Center
Companies with global customer service operations face many challenges. In this In Action paper, industry experts share advice for how to use customer data, workforce optimization tools, analytics, and agile contact center platforms to deliver personalized experiences across the globe.

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social loyalty

Connecting With the Social-Savvy Customer
Learn how companies that monitor and respond to social media cues can develop effective engagement strategies that strengthen customer loyalty.

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Integrated Marketing

Integrated Marketing: Taking Customer Engagement to the Next Level
Download our latest In Action guide to learn how gathering, analyzing, and acting on the full stream of data that's shared by customers can enable companies to craft successful integrated marketing strategies that engage and drive sales.

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Revolutionizing the Omnichannel Customer Experience

Revolutionizing the Omnichannel Customer Experience
As customers use of SMS, Web, mobile, and social channels proliferate, many companies are struggling to provide seamless omnichannel experiences due to channel or functional (customer service, marketing) silos. Companies that get it right are able to boost customer satisfaction and enjoy a host of business benefits. Download the new 1to1 In Action guide to find out how.

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5 Social Service Tips for 2014

 

5 Social Service Tips for 2014
A lack of follow-up by a company to a customer's social messaging suggests that the company is either incompetent and unable to identify and act on social communications, or the company simply doesn't care about him. How do you stack up?

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Integrated Marketing for High Impact

 

Integrated Marketing for High Impact
Find out how the right mix of technology—including enterprise feedback management and data analytics—can help deliver synthesized multichannel marketing strategies that sizzle.

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Composing an Invincible Multichannel Service Strategy

 

Composing an Invincible Multichannel Service Strategy
Considering 74 percent of customers use three or more channels for support, according to Ovum, failure to deliver on customers' heightened expectations can have serious business repercussions. Delivering a seamless multichannel customer service experience can enrich satisfaction and customer loyalty while boosting business performance.

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Unleashing the Value of Big Data

 

Unleashing the Value of Big Data
Discover how to leverage innovative tools and techniques to learn in-depth information about customers, develop relevant messaging, and optimize business performance.

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The Power of Speech Analytics

 

The Power of Speech Analytics for Business Performance
Recorded customer interactions contain a goldmine of insights that can be used to improve the customer experience, lower operational costs, and strengthen business results.

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The Business Case for an Intelligent Contact Center

 

Gain a Competitive Edge Through Personalized Service
Forward-thinking companies recognize that delivering superior customer service on a consistent basis is a way to distinguish their brands. In this issue of 1to1 Media's In Action guide, "The Business Case for an Intelligent Contact Center," readers will get actionable advice on how to develop an agile sense-and-respond service environment.

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Realizing the Business Value of SoLoMo

 

Realizing the Business Value of SoLoMo
Understanding which social channels customers are using, and the engagement techniques that resonate with them, along with a keen understanding of mobile behavior, offers marketers exceptional opportunities for crafting relevant messaging.

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Crafting a Customer-Centric Approach to Loyalty

 

Crafting a Customer-Centric Approach to Loyalty
Loyal customers are priceless. Building trust by delivering consistent, technology-enabled experiences can help your organization strengthen customer devotion and drive solid business outcomes.

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Serving the Self-Service Customer

 

Serving the Self-Service Customer
According to Gartner, the Web self-service space has grown from $600 million in 2011 to $1 billion in 2012. Customers increasingly want to have access to self-service tools, including IVR, chat, mobile, and Web to resolve issues with products and services. In this supplement, discover effective ways to develop customer-centric self-service strategies along with tips for avoiding potential minefields.

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Connecting the Dots on Customer Insight

 

Connecting the Dots on Customer Insight
In this 1to1 In Action guide, industry experts discuss best practices for developing a fully-integrated picture of customers, along with effective ways to gain employee buy-in with Voice of the Customer programs that can help drive business performance.

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Making the Mobile and Social Service Connection

 

Making the Mobile and Social Service Connection
Mobile-savvy customers who seek customer support via mobile and social channels expect a seamless service experience. Companies that respond to these needs with the right mix of tools and techniques will win their business and foster loyalty.

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  1to1® In Action Sponsors

For advertising information, please contact:
Michael Dandrea, Group Publisher at 203-989-2204
Dara Brooks, Client Relationship Manager at 203-989-2197

For full details on the 1to1 In Action Series, click here.
For upcoming 1to1 In Action Topics, click here.