1to1® In Action Series

The 1to1 In Action Series is a special supplement dedicated to sponsored content – from essays, white paper excerpts or case studies. This multichannel program is designed to keep our readers informed on the latest technology solutions and how they are helping leading companies achieve their goals.

Click here for upcoming 1to1 In Action Topics

Realizing the Unforeseen Business Benefits of the Cloud

Uncovering the Business Benefits of the Cloud
The unanticipated business benefits of the cloud promise to revolutionize the way organizations deliver customer experience.

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1to1® In Action Sponsors

Smoothing the Path for the Omnichannel Customer Journey

Smoothing the Path for the Omnichannel Customer Journey
In today's competitive business landscape, it's absolutely essential for companies to provide customers with seamless experiences across digital and physical channels. Learn how.

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1to1® In Action Sponsors

Strengthening Self-Service via Speech Technology

Strengthening Self-Service via Speech Technology
As busy customers look for convenience and ways to save time, they are more willing to use self-service technologies. According to Forrester, 72 percent of customers now prefer self-service over calling an agent. Understanding customer behaviors and preferences like these are the key to successful virtual agents and intelligent IVR systems.

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1to1® In Action Sponsors

Intelligent Contact Center

Architecting the Intelligent Contact Center
Companies with global customer service operations face many challenges. In this In Action paper, industry experts share advice for how to use customer data, workforce optimization tools, analytics, and agile contact center platforms to deliver personalized experiences across the globe.

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1to1® In Action Sponsors

social loyalty

Connecting With the Social-Savvy Customer
Learn how companies that monitor and respond to social media cues can develop effective engagement strategies that strengthen customer loyalty.

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1to1® In Action Sponsors

Integrated Marketing

Integrated Marketing: Taking Customer Engagement to the Next Level
Download our latest In Action guide to learn how gathering, analyzing, and acting on the full stream of data that's shared by customers can enable companies to craft successful integrated marketing strategies that engage and drive sales.

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1to1® In Action Sponsors

Revolutionizing the Omnichannel Customer Experience

Revolutionizing the Omnichannel Customer Experience
As customers use of SMS, Web, mobile, and social channels proliferate, many companies are struggling to provide seamless omnichannel experiences due to channel or functional (customer service, marketing) silos. Companies that get it right are able to boost customer satisfaction and enjoy a host of business benefits. Download the new 1to1 In Action guide to find out how.

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1to1® In Action Sponsors

5 Social Service Tips for 2014

 

5 Social Service Tips for 2014
A lack of follow-up by a company to a customer's social messaging suggests that the company is either incompetent and unable to identify and act on social communications, or the company simply doesn't care about him. How do you stack up?

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  1to1® In Action Sponsors

Integrated Marketing for High Impact

 

Integrated Marketing for High Impact
Find out how the right mix of technology—including enterprise feedback management and data analytics—can help deliver synthesized multichannel marketing strategies that sizzle.

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  1to1® In Action Sponsors

Composing an Invincible Multichannel Service Strategy

 

Composing an Invincible Multichannel Service Strategy
Considering 74 percent of customers use three or more channels for support, according to Ovum, failure to deliver on customers' heightened expectations can have serious business repercussions. Delivering a seamless multichannel customer service experience can enrich satisfaction and customer loyalty while boosting business performance.

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  1to1® In Action Sponsors

Unleashing the Value of Big Data

 

Unleashing the Value of Big Data
Discover how to leverage innovative tools and techniques to learn in-depth information about customers, develop relevant messaging, and optimize business performance.

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  1to1® In Action Sponsors

The Power of Speech Analytics

 

The Power of Speech Analytics for Business Performance
Recorded customer interactions contain a goldmine of insights that can be used to improve the customer experience, lower operational costs, and strengthen business results.

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  1to1® In Action Sponsors

The Business Case for an Intelligent Contact Center

 

Gain a Competitive Edge Through Personalized Service
Forward-thinking companies recognize that delivering superior customer service on a consistent basis is a way to distinguish their brands. In this issue of 1to1 Media's In Action guide, "The Business Case for an Intelligent Contact Center," readers will get actionable advice on how to develop an agile sense-and-respond service environment.

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  1to1® In Action Sponsors

Realizing the Business Value of SoLoMo

 

Realizing the Business Value of SoLoMo
Understanding which social channels customers are using, and the engagement techniques that resonate with them, along with a keen understanding of mobile behavior, offers marketers exceptional opportunities for crafting relevant messaging.

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  1to1® In Action Sponsors

Crafting a Customer-Centric Approach to Loyalty

 

Crafting a Customer-Centric Approach to Loyalty
Loyal customers are priceless. Building trust by delivering consistent, technology-enabled experiences can help your organization strengthen customer devotion and drive solid business outcomes.

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  1to1® In Action Sponsors

Serving the Self-Service Customer

 

Serving the Self-Service Customer
According to Gartner, the Web self-service space has grown from $600 million in 2011 to $1 billion in 2012. Customers increasingly want to have access to self-service tools, including IVR, chat, mobile, and Web to resolve issues with products and services. In this supplement, discover effective ways to develop customer-centric self-service strategies along with tips for avoiding potential minefields.

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  1to1® In Action Sponsors

Connecting the Dots on Customer Insight

 

Connecting the Dots on Customer Insight
In this 1to1 In Action guide, industry experts discuss best practices for developing a fully-integrated picture of customers, along with effective ways to gain employee buy-in with Voice of the Customer programs that can help drive business performance.

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  1to1® In Action Sponsors

Making the Mobile and Social Service Connection

 

Making the Mobile and Social Service Connection
Mobile-savvy customers who seek customer support via mobile and social channels expect a seamless service experience. Companies that respond to these needs with the right mix of tools and techniques will win their business and foster loyalty.

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  1to1® In Action Sponsors

Upcoming 1to1 In Action Topics and Feature Article Descriptions

Each 1to1 In Action supplement is designed to connect our engaged readers with solutions providers. Pair an advertorial for your company with the feature article written by our award winning editorial team. Learn about each upcoming feature below:


Best Practices in the Cloud
Connecting Marketing and Customer Service in the Cloud


Marketing and customer service organizations often operate separately from one another. The lack of unity and communications between the two functions can result in disjointed customer experiences as well as missed opportunities for capitalizing on customer data that can be shared. Companies that use cloud computing platforms for both marketing and the contact center offer enormous opportunities for the two functions to work seamlessly together in delivering exceptional customer experiences. In this 1to1 Media In Action guide, experts share the customer and business benefits of joining marketing and customer service more closely together.

Materials Due: September 8th
Publish Date: October 6th



Data-Driven Marketing
A Marketer's Guide for a Data-Driven World


In today's data-driven world, marketing is no longer an art; it's absolutely a science. Delivering the right message at the right time for every channel and context is critical to the success of any marketing organization. And Big Data holds the key to opening the door for marketers to send targeted offers and communications to individual consumers while delivering a unique brand experience that sells.

Most marketers realize that there is great promise in all of that data, but it's just too complicated, time-consuming, and costly to harness it to its full potential. How can marketers harness the right data in the right way? By making the commitment that marketers will adopt a "data-first" mentality.

In this In Action series, readers will learn the techniques, tools, and technologies necessary to build a "data-first" marketing department and the benefits that come when organizations turn their marketers into data scientists.

Materials Due: October 6th
Publish Date: November 3rd



2015 Trends in Customer Experience
Preparing for Tomorrow's B2C Customer Experience Today


While many companies are focused on addressing customers' current multichannel experiences, industry leaders are determining how to fulfill the next-generation customer experience in order to get a jump on the market. In this 1to1 Media In Action guide, discover the technologies and techniques that are on the cutting edge of customer experience planning as well as examples of companies that are executing successfully today.

Materials Due: November 3rd
Publish Date: December 1st




2015 1to1 In Action Topics and Feature Article Descriptions

Each 1to1 In Action supplement is designed to connect our engaged readers with solutions providers. Pair an advertorial for your company with the feature article written by our award winning editorial team. Learn about each upcoming feature below:


Getting the Most Out of Your Digital Customer Experience

Digital touchpoints like mobile apps, websites, and social channels play a vital role in delivering consumer experience. Keeping those experiences consistent with customer expectations and your brand attributes across all channels has become a challenging task. This 1to1 Media In Action guide will examine best practices for crafting scintillating digital customer experiences that can boost the customer-company relationship and maximize business value.

Materials Due: December 15th
Publish Date: January 5th



The Truth About the Omnichannel Customer

Omnichannel engagement is not about replicating a single experience across channels. Instead, it's about optimizing each unique experience through a variety of channels seamlessly. Customers want and expect companies to recognize them across all their channels and serve up the most targeted content. In this 1to1 Media In Action guide, experts share recommendations for using technologies and techniques to provide the types of effortless omnichannel experiences customers crave.

Materials Due: January 5th
Publish Date: February 2nd



The Future of Customer Experience Is Personalization

In the age of smart customers, personalization is the future of customer experience. It takes a great deal of intelligence for companies to figure out what the "right" experiences are for any given group of customers, much less how to personalize their experiences. In this 1to1 Media In Action guide, experts offer recommendations for using technology to deliver personalized customer experiences via all channels.

Materials Due: February 2nd
Publish Date: March 2nd



A Guide to Choosing the Best Marketing Optimization Plan

It's tough for marketers to capture the attention of customers and prospects in a sea of stimuli. Marketers just ensure they're using the most effective tools, platforms, and strategies to deliver the right engagement strategy through the right touchpoint. This 1to1 Media In Action guide will offer readers advice on tools, processes, and strategies necessary for marketers to improve the marketing efforts of their organizations and maximize the desired business outcomes.

Materials Due: March 2nd
Publish Date: April 6th



Finding Employee Inspiration From VOC

Companies have found that analyzing customer feedback and sentiment across all their channels provides a goldmine of insights that help to make changes to products, processes, and communications. But what about using all this voice of the customer to improve employee behavior as well? This 1to1 Media In Action guide will offer advice on how companies can go beyond traditional customer feedback methods to not only predict and proactively fulfill customer requirements, but to also better train employees.

Materials Due: April 6th
Publish Date: May 4th



Architecting the Intelligent Contact Center

The contact center often represents the best opportunity for companies to engage with customers and cultivate relationships. There's a goldmine of information customers share in their omnichannel contact center interactions that customer service teams can use to provide the types of personalized support that can fortify the company-customer relationship. This 1to1 Media In Action guide will offer readers recommendations for building an intelligent contact center which provides customers with knowledgeable, customized support that can strengthen satisfaction and boost business performance.

Materials Due: May 4th
Publish Date: June 1st



Big Data's Big Opportunities

Many companies gather, analyze, and act on streams of customer data to provide more personalized interactions and tailored support. But how well are these data-driven customer efforts performing to support the organization's business goals? This 1to1 Media In Action guide will offer readers advice on how to get the most from Big Data and analytics and how, together, they can be used to gauge the effectiveness of customer-focused programs and to make midstream corrections as needed.

Materials Due: June 1st
Publish Date: July 6th



CRM and Beyond: What's next for 2016?

Big changes are afoot for CRM. From new modes of interaction and mobility to convergence and privacy concerns, CRM is constantly on the move. This 1to1 Media In Action guide will examine the latest challenges, how to incorporate them into your current CRM initiatives, and the opportunities that await when successfully overcoming the current barriers.

Materials Due: July 6th
Publish Date: August 3rd



Harmonizing Customer Experience in the Cloud

Best-in-class companies don't just pay lip service to delivering consistent customer experiences across all touchpoints. They plan and take appropriate action. A best practice for providing customers the types of experiences they expect is by gaining a comprehensive view of each customer across marketing, customer service, and sales. This 1to1 Media In Action guide will provide readers with the rationale for unifying marketing, customer service, and sales systems. It will also offer recommendations for overcoming the technological and cultural barriers that prevent companies from delivering the types of customer experiences that can distinguish their brands and strengthen business performance.

Materials Due: August 3rd
Publish Date: September 7th



Building a Foundation for Customer Loyalty

Companies need to continually add new customers if they hope to survive. However, organizational leaders often focus too much energy on customer acquisition at the expense of satisfying the needs and interests of existing customers. In this 1to1 Media In Action guide, experts will share their insights on the importance of striking a balance between attracting and retaining customers and how the use of technology and techniques can help decision-makers identify and act on the issues that matter most to customers in order to strengthen retention and underlying business performance.

Materials Due: September 7th
Publish Date: October 5th



Delivering Social Customer Experiences That Stick

The immediacy of social media interactions with customers offers companies fantastic opportunities to engage on a personal level. However, marketers and customer service agents must also tread carefully to determine when it's appropriate to connect with a customer in social. This 1to1 Media In Action guide will offer readers valuable recommendations for using technology to understand the context of customers' social interactions and how the right messaging at the right time can strengthen the customer relationship.

Materials Due: October 5th
Publish Date: November 2nd



What's Your Customer Experience Game Plan for 2016

Going forward, a one-size-fits all customer service simply won't suffice, as consumers grow increasingly impatient with inconsistencies and inefficiencies that don't serve their individual needs.In this 1to1 Media In Action guide, experts offer advice, tips, and technologies that will catapult your customer experience to the cutting edge in 2016.

Materials Due: November 2nd
Publish Date: December 7th



For advertising information, please contact:
Michael Dandrea, Group Publisher at 203-989-2204
Dara Brooks, Client Relationship Manager at 203-989-2197

For full details on the 1to1 In Action Series, click here.