The popularity of social networking and social media was bound to hit e-commerce. Here are some new trends around social shopping:
Social shopping communities: Think of it as Macy's meets Myspace. A number of Web sites have popped up recently where community members recommend all sorts of products to each other, discuss pros and cons, and decide which ones have the most buzz. Some of the leading companies in this field include Wists, Stylehive, ThisNext, StyleFeeder, Kaboodle, and ZEBO. Even Yahoo is in on the act on its shopping site, with Shoposphere – a section of the site where members create and browse "Pick Lists" of products.