John Gaffney is Executive Editor, Publications for 1to1 Media. After spending his early career in the sports marketing and entertainment industry, Gaffney joined the Internet and customer strategy business in the late 90s when he became sports marketing director of Yahoo! That was followed by a stint as managing editor of Revolution magazine where he won the Folio Gold Award for editorial excellence. He then became a contributor to Business 2.0 and editor of Media Daily News before joining 1to1 Media in 2003.
John contributes to all of 1to1 Magazine's customer strategy pieces and is editor of the Best Practices section of the magazine.