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Gartner 1to1 Awards Gartner 1to1 Awards

The Gartner & 1to1 Media CRM Excellence Awards:
The call for entries is now closed.

Each year, the Gartner & 1to1 Media CRM Excellence Awards are given to end-user organizations that have implemented successful customer strategy and CRM initiatives that deliver the optimum customer experiences. These awards spotlight excellence among organizations that take a customer-centric approach to improving their business performance and enhancing the customer experience, and have seen exceptional results from doing so. Note: Companies that provide/sell technologies, consulting, or services to companies in any of the five categories are excluded from submitting a nomination detailing their internal improvements.

The Board of CRM Excellence, comprised of Gartner Analysts, 1to1 Media editors, and past award winners, recognizes excellence among world-class organizations in five main categories.

Download the nomination form for your category:

Please submit forms to

We recognize two to three winners in each category on a global scale.

The call for entries is now closed.

Questions regarding any of the above?

Email our program coordinator at, or contact Editor-in-Chief Mila D'Antonio at or 1-203-989-2187.


Gartner and 1to1
CRM Excellence Awards 2014

[+] Where will I receive my award? And who am I competing with?

You are competing with companies on a global scale. The Americas and EMEA programs have merged for one global program.

Entries from the U.S., Latin America, South America, Canada, Europe, the Middle East, Africa, and Asia Pacific will be judged against one another. The winners of those entries will receive their awards at the Gartner Customer 360 Conference, on May 19 in Orlando, Fla.

[+] Is a CRM vendor eligible for this award?

No, this award is for the end user. We welcome CRM and related vendors to nominate their client(s), but their client(s) will ultimately be the award winner. If you are unsure if your company is eligible for entry, please contact our program coordinator.

[+] Is there a cost to submit an entry form?

No, there is no cost for these submissions.

[+] Can I submit an entry form in more than one category?

Yes, as long as it is a different initiative. A single initiative can be submitted in only one category, but the same company can enter different CRM programs in different categories.

[+] Can I enter if my company has previously won?

Previous winners can enter, but not in consecutive years. For example, if your company won in the 2013 awards, it's ineligible to enter in 2014, but can enter again in 2015.

[+] I think my entry form may fit in more than one of the categories, what should I do?

Please submit your entry form in the category for which you feel it fits best. If our judges review the entry form and feel that it should fit within a different category, they will reassign it to the appropriate category and will inform you of the change.

[+] How do I submit the entry form to you?

Please download the Word-based entry form, incorporate your responses, and email a PDF version of the completed document by:

The Global Program Submission Deadline: January 17th, 2014
Entries for the Americas Awards should be mailed to:

[+] What timeframe should the initiative take place in?

The 2012–2013 timeframe. The project should be live for at least 6 to 8 months prior to the awards submission in order to prove benefits as a result of the CRM effort.

[+] How many awards are presented?

There will be two primary award winners per category, with honorable mentions for runner-up honorees.

[+] When will I find out if I win or lose?

Finalists will be alerted on or about February 2014.

[+] When can I issue a press release?

The awards will officially be announced at the Gartner 360 Summit on May 19 and 20 in Orlando. The press releases for all winners must be approved by Gartner and 1to1 Media and released after the awards have been presented at the event. Press Release Guidelines will be sent to all winners.

[+] Where else will my story be covered?

An editor from 1to1 Media will be in touch to interview winners about their winning initiative. The 1to1 editorial staff will write case studies about the winners that will be included a feature article on the awards. The article will appear on and will be highlighted in 1to1 Media's Weekly Digest. All winners must be open to having their case, and select results of the case, publicized. And, they must be available for that interview within a week of being contacted by the editor. Honorees will also be invited to attend the Gartner event and will be asked to present their cases that event.

[+] What will my role be at the respective event?

All winners will be invited to attend the U.S.-based event. Honorees will be introduced and their award presented. Additionally, Gartner and 1to1 Media may select winners to present case studies or host roundtable discussions at the event. You will be notified beforehand if you are asked to present your case. Guidelines for the presentation will be provided at that time.

[+] Is my attendance to the event free?

All winners will receive one complimentary registration to the Gartner 360 Summit. Travel to and from the event is the responsibility of the honoree. Companies asked to present at the Summit will have hotel accommodation for one night covered. Details will be sent to the companies invited to present.


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