Calculating the Financial Value of SEO

Marketers who can forecast the financial impact of search engine optimization projects are able to drive higher ROI.

Marketers want to understand the real business value of Search Engine Optimization (SEO) efforts in order to assess the ultimate impact of SEO on business performance. While many executives believe that SEO has generated increased sales, leads, and conversions, unfortunately, they often struggle to accurately forecast and measure the business impact achieved through SEO.

In this 1to1 Media webinar, BrightEdge Strategic Accounts Manager, Sam Zerfoss, and WebMetro's Senior Director of Search Engine Optimization, Travis Low, explore the benefits of using SEO tools to make reliable revenue projections. They'll also share best practices for managing successful SEO strategies.

Attend this webinar for expert insights on:

Addressing the challenges associated with forecasting and measuring the business impact achieved through SEO

Using web analytics and dashboards to measure the impact of the results from a search and conversion perspective

Distinguishing between "good" and "bad" KPIs for effective reporting and tracking

Aligning SEO forecasts with business goals

Creating SEO Centers of Excellence and best practices


Travis Low Senior Director, SEO WebMetro, a Revana company

Sam ZerfossStrategic Accounts Manager, BrightEdge

Tom Hoffman Executive Business Editor, 1to1 Media