What You Don't Know Can Kill You...or at Least Your Sales


Understanding the rapid pace of change in today's business environment is no simple task. Fluctuations in customer sentiment and increasing churn rates wreak havoc on bottom-line results. Consequently, there's a fundamental need for sales teams and outbound contact centers to gain a real-time understanding of the entire customer purchase journey, and then act on that knowledge in the most efficient way possible or risk killing sales.

Layering predictive models and analytics on top of your data and providing this enhanced marketing and sales data in a 360 closed-loop process is the answer. Optimizing the end-to-end marketing and sales process will deliver significantly higher sales conversion results and greater returns on marketing investment dollars for both sales organizations and outbound contact centers.

In this complimentary webinar, Jonathan Gray, VP of marketing at Revana Growth Services; and Michael DeSalles, principal analyst at Frost & Sullivan North America; will speak with moderator Mila D'Antonio, editor-in-chief of 1to1 Media, about the trends and forces shaping the need for predictive modeling in sales, and the mechanics of how to implement predictive models today.

As an attendee, you'll learn:

The trends and forces shaping the need for predictive modeling in sales an contact centers

How to use customer data to optimize your sales results and marketing campaign ROI

How three companies in three different industries boosted sales performance through predictive modeling



Michael DeSalles Principal AnalystFrost & Sullivan North America

Jonathan Gray, VP Marketing, Revana Growth Services

Mila D'Antonio, Editor-in-Chief, 1to1 Media