The 2008 Gartner and 1to1 Customer Awards: 19 Ways to Succeed

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Customer Experience
Customer Experience

1to1 Media and Gartner have launched a joint awards program to establish a standard of excellence for customer-focused organizations and honor those companies that have recently implemented a successful customer-based business strategy with resulting business impact.
For the past six years Gartner has honored companies with the Gartner CRM Excellence Award, while 1to1 Media has presented the 1to1 Impact Awards. The 2008 Gartner & 1to1 Customer Awards combine the best aspects of both. A panel of judges that included Gartner analysts and other industry experts reviewed the nominations and selected the 19 winners in each of seven categories.

The awards spotlight the success of these organizations' customer strategies and demonstrate the real impact of a company's commitment to its customers. "These companies demonstrated that they have made major commitments to push the CRM envelope, bringing forth new and innovative ideas to enrich their customer experience," says Gartner's Adam Sarner, principal research analyst, CRM.

These 19 companies will reveal how their unique combination of such strategies as boosting employee engagement, building an enterprisewide view of customer information, and transforming data to actionable insight allows them to deliver a common result: an exceptional customer experience that drives profitable growth.

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