3 Mother's Day Campaigns That Will Warm Your Heart

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Every year, we reserve one day in May to celebrate the very person responsible for our existence--Mom! From mother figures to mothers-in-law, and everyone in between, Mother's Day allows us to honor those who've always cared for and supported us throughout life's journey (even though one day clearly cannot compensate for all they've ever done). Thus, with the season in full swing, many brands have launched ad campaigns that commemorate the bond between mother and child.
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Every year, we reserve one day in May to celebrate the very person responsible for our existence--Mom! From mother figures to mothers-in-law, and everyone in between, Mother's Day allows us to honor those who've always cared for and supported us throughout life's journey (even though one day clearly cannot compensate for all they've ever done). Thus, with the season in full swing, many brands have launched ad campaigns that commemorate the bond between mother and child.Though there are countless ways to honor the mothers of the world, these three campaigns express just how timeless, selfless, and powerful this love can be. (Note: Grab your hankie before pressing play. You'll be glad you did!)

1. Hallmark

As part of its "Put Your Heart to Paper" campaign, Hallmark asked adult children to discuss how they feel about their mom without saying "I love you" or "thank you" explicitly. Over the years, Hallmark has become synonymous with "cheesy" or "sappy" sentiment, but this campaign allows real people to speak from the heart and share feelings that one cannot find on the shelves. Though part of an eight installment series, the videos below discuss the power of soul mates and the strength behind unconditional love.

2. Pandora

We all know how unbreakable the bond between mother and child can be. This campaign from Pandora, however, takes the connection to another level by blindfolding the children and asking them to identify their mother using nothing more than smell and touch. Even in the silence, viewers can feel the love that erupts between mother and child once they find each other. We can also see how irreplaceable such relationships are, for none of these children mistakes one mother for another.

3. Minute Maid

In many instances, men must take on the role of both father and mother. Thus, as part of its "Put Good In, Get Good Out" campaign, Minute Maid honors parents of all circumstances by encouraging their children to communicate just how much they mean to them. Each parent featured explores their inadequacies, as they admit their daily self-doubt, but it's obvious that love need not be perfect, for each child understands the pressures and problems they face each day. Bet you never thought juice could make you cry!

Honorable Mention: If your mother isn't the sentimental type, perhaps she'd enjoy talking to Hillary Clinton instead? Yes, that's right--the former first lady and current presidential hopeful will call home on your behalf! (Because chatting with your mom personally can be quite the hassle?) OK, maybe this idea isn't for everyone, and maybe it's also an awkward ploy to gather donations, but you've got to admit that it's rather unique.

Just don't assume winning will relieve you from your yearly duties, because while Clinton may want to thank your mother for all she's done over the years, it'd mean much more coming straight from you.

EXPERT OPINION
EXPERT OPINION