Apple Sets Another Customer Loyalty Example

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Apple's release today of its iCloud service will not only set the company apart from its competition yet again, but it will also help to foster a loyal customer base.

Apple's release today of its iCloud service will not only set the company apart from its competition yet again, but it will also help to foster a loyal customer base.The service, which will be included for free on the new iPhones, along with an update of Apple's iOS mobile software, automatically uploads photos and songs on servers at Apple's data centers and synchs them with iPhone devices, including the iPad, iPod Touch, iPhone, Apple TV set-top boxes, and personal computers running iTunes.

The release not only steps up the competition, but will keep customers loyal by making it difficult to switch to a rival mobile provider. Not only that, customers may not want to leave. Tweets about iCloud were streaming in today, with many Twitterers describing iCloud's release to Christmas.

This outpouring solidifies what I believe that consumers want today: ease of use, increased functionality, and great experiences. Apple does that. The company delivers solutions that not only work, they work well. This is a lesson from which other companies can benefit. Companies often get sidetracked from chasing the shiny new object when, most often, the secret to loyalty comes down to basic principles.

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EXPERT OPINION