Communication in the Wake of Catastrophe

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Customer Engagement
Customer Experience
Though natural disasters can leave the population feeling powerless, weak in our inability to control the elements, we continue to sustain our resolve, standing together stronger than ever. While Hurricane Sandy devastated millions of Americans on the east coast, ravaging communities up and down the seaboard, we have weathered the storm hand-in-hand, leveraging our ability to communicate as the prime tool for preventing harm and aiding victims promptly and proactively.

Though natural disasters can leave the population feeling powerless, weak in our inability to control the elements, we continue to sustain our resolve, standing together stronger than ever. While Hurricane Sandy devastated millions of Americans on the east coast, ravaging communities up and down the seaboard, we have weathered the storm hand-in-hand, leveraging our ability to communicate as the prime tool for preventing harm and aiding victims promptly and proactively.Weather reporters took to Twitter and Facebook to share their forecast as power outages became widespread, providing current information to those who needed the facts upfront. The Metropolitan Transportation Authority used their website and various Twitter accounts to convey important information to their customers, reporting service disruptions throughout the storm and restoration estimations during its aftermath. The Red Cross embraced social media and text messaging to encourage quick, simple donations to aid the victims and their communities.

Not only have we seen the power communication has when keeping us connected, but these avenues--social media, text messaging, and mobile devices--have the power to bolster our strength as a nation and bring us together when hardship hits. Tweets may seem simple, and texting may take no effort, but the motivation that drives these actions and the results that come about have the power to save lives, ease minds, and rebuild homes. Despite our focus on social media and mobile devices as sources for customer insight, these channels have become an integral part of our society, and will only become more prominent and vital as time progresses.

EXPERT OPINION
EXPERT OPINION