The new reality of marketing is one in which consumers expect a sophisticated level of personalization in their communications, offers, and interactions with companies. Today, at DMA2012 in Las Vegas, thought leaders from all aspects of the direct marketing industry will converge to discuss and share best practices about how to help organizations move forward on the path toward integrated, one-to-one communications.
I suspect data will be central to many of these sessions and discussions, as marketing professionals look to further optimize their content and leverage real-time analytics to make decisions that best serve their customers.
We are increasingly deeper and deeper in a data-driven world and companies must act now to leverage data streaming into their enterprises. To succeed, they must leverage platforms and strategies that can make sense of unstructured data and manage it in a way that relieves the burden from marketers while creating opportunities for the business.
You're in a quest for such answers, so I will update you on this blog throughout the day about trends and announcements that could potentially help create opportunities in your company.