Hoffman's Hot Seat: Best Practices in Driving BtoB Customer Strategies

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1to1 Media's Tom Hoffman catches up with Patrick Gibbons, Senior Vice President of Marketing at Walker Information, about the unique characteristics of BtoB customer relationships and steps that BtoB companies can take to develop effective customer strategies.

1to1 Media's Tom Hoffman catches up with Patrick Gibbons, Senior Vice President of Marketing at Walker Information, about the unique characteristics of BtoB customer relationships and steps that BtoB companies can take to develop effective customer strategies.

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