Hoffman's Hot Seat: Crafting a Business Case for Customer-Centric Marketing Efforts

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1to1 Media's Tom Hoffman speaks with Craig Hayman, General Manager of Industry Solutions at IBM, about best practices that marketing leaders can apply to demonstrate improvements to the business.

1to1 Media's Tom Hoffman speaks with Craig Hayman, General Manager of Industry Solutions at IBM, about best practices that marketing leaders can apply to demonstrate improvements to the business.

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