Hoffman's Hot Seat: Delivering Consistency with the Retail Brand Experience

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Customer Engagement
Customer Experience
1to1 Media's Tom Hoffman speaks with Robert Willms, President and CEO of Optaros, about steps that retailers can take to strike a balance between the types of experiences that customers receive in a physical store and the expectations they might have when they use other channels.

1to1 Media's Tom Hoffman speaks with Robert Willms, President and CEO of Optaros, about steps that retailers can take to strike a balance between the types of experiences that customers receive in a physical store and the expectations they might have when they use other channels.

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EXPERT OPINION