Hoffman's Hot Seat: A Health Check for Customer Loyalty Programs

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Customer Engagement
Customer Experience
1to1 Media's Tom Hoffman speaks with Dave Capuano, Vice President of Marketing at Vovici, regarding steps that marketers can take to gauge the progress of their organizations' customer loyalty programs.

1to1 Media's Tom Hoffman speaks with Dave Capuano, Vice President of Marketing at Vovici, regarding steps that marketers can take to gauge the progress of their organizations' customer loyalty programs.

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