Hoffman's Hotseat: The Convergence of Social Media and Viral Marketing

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Oddcast President and CEO Adi Sideman discusses trends with social media and viral marketing, and shares examples of companies that are reaping the rewards.

As mobile marketing continues to blossom, a growing number of firms are throwing viral marketing into the mix. Oddcast President and CEO Adi Sideman discusses trends with social media and viral marketing, and shares examples of companies that are reaping the rewards.

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