Companies across all industries are realizing the benefits of video. From Security First Insurance, which delivers personalized, interactive videos to customers; to Jeep, which offers native video ads, video is fast becoming the channel of choice to engage customers.
This week, some marketing and CX influencers touched on the benefits of using video in this manner.
In, "How Video Marketing Impacts the Customer Experience," Kira Bloom describes how video marketing can pack a huge punch for both the consumer and merchant. She offers three ways companies can maximize video for customers. "Thanks to video marketing, you can learn about the product in an interactive way, see the real-life version of the product and hear what other consumers just like you are saying about," she said.
In his video blog, "How to Get 1 Million Video Views," Chris Kubby offers great video marketing advice while walking through the streets of Copenhagen. He cautions that good content doesn't rise to the top, paying for it does. His advice for marketers is straightforward: Post videos to Facebook and YouTube and then pay for advertising.
In "Flipping the Switch on Video in the Contact Center," Tom Hoffman discusses how the recent Enterprise Connect conference shined a spotlight on the benefits of video when engaging with customers. "Video offers customer care organizations unique face-to-face interactions with customers. It's a particularly effective medium because it often results in a higher level of understanding by customers when attempting to resolve a problem," Hoffman said. He added how scientific studies have revealed that a person's ability to interpret facial expressions helps improve cognitive understanding.
Finally, when mapping your video strategy, look for moments of truth. As Annette Franz highlights in "Should #CX Professionals Care About the Four Moments of Truth," details are important. "To really transform the experience, you need to focus on those specific make-or-break points the customer experiences along the journey to complete some task or to do some job," she explains. These details can help CX leaders understand customers' motivations and target their video engagement strategies.