It's practically impossible to avoid the evils of our existence during the holiday season. From news reports about brawls at the mall, to the Humane Society's gut-wrenching commercials, we can see that all isn't merry and bright no matter how many lights we rig up outside. Even this year's holiday programming highlights how far we've distanced ourselves from the ideals that once rang from the rafters all season long.You see, The Santa Clause 3 has been on nearly every day since Black Friday (or so it seems). In this installment of The Santa Clause trilogy, we meet Jack Frost (Martin Short) as he plots and schemes to steal Scott Calvin's (Tim Allen) rightful place at the North Pole. The film's It's A Wonderful Life-style premise demonstrates what life would've been like had Frost beat Calvin to Santa's suit in the original film. But, above all else, we witness what Christmas and the North Pole would have become with Frost at the helm.
From the reindeer petting zoo, to the six o'clock elf toss, Frost's North Pole resort eliminates the need for toy delivery, instead encouraging parents to spend their money right within the workshop itself. Frost uses his power as Santa Claus to monetize Christmas, allowing commercialism to overcome every facet of the once sacred space. Sound familiar?
Everything in our own world now revolves around making that extra dollar. Toys 'R' Us was open until 9 p.m. Christmas Eve to accommodate last-minute shoppers, while Walgreens and my favorite bagel shop are among the many opening their doors Christmas Day. (Oh, and don't forget the "Day-After Doorbuster" deals on Thursday morning...) Just as on Thanksgiving, companies are determined to capitalize on the holidays more than ever before, for just like Frost's commercialism, our credit cards hold Christmas captive.
Unfortunately, we are now living in a time where people toss their Christmas trees to the curb the moment the final present has been unwrapped. They spend the season scrambling for the perfect gift, but fail to revel in the joy it brings as they are hoping for an equal bounty in return. No matter how many commercials accentuate the warmth of being home for the holidays, in reality, we know most are regaling others with the tale of their greatest find.
The togetherness, the magic, the goodwill--all has been replaced by this empty emphasis on consumerism. No semblance of peace on Earth will ever come to be if we perpetuate these misguided ideals. We must bring back the Christmas of yesteryear and restore our faith in humankind before the holiday season becomes only a shell of what it once was. So go hug a puppy and kiss your kids. Spread love and cheer, not anger and insults. You'll thank me later.