'The Mall' Enables Xbox One Users to Try Clothes on at Home

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From graphics to storytelling, video games have evolved significantly since the good ol' days of Pong. But, for Xbox One users, The Mall promises to revolutionize the at-home shopping experience, as well. With the help of Von Bismarck, a Dublin-based television e-commerce company and veteran of Microsoft Venture, users can try clothes on from the comfort of their living room using the console's Kinect motion-tracking camera.
Customer Engagement

From graphics to storytelling, video games have evolved significantly since the good ol' days of Pong. But, for Xbox One users, The Mall promises to revolutionize the at-home shopping experience, as well. With the help of Von Bismarck, a Dublin-based television e-commerce company and veteran of Microsoft Venture, users can try clothes on from the comfort of their living room using the console's Kinect motion-tracking camera."With the Kinect, which is unique to the Xbox, we can allow our consumers to try on clothing and see what a garment might look like on them, which will add to both the trust a consumer has in their purchase being the right one, and to the social element of shopping, as they will be able to share a picture of themselves wearing the garment with their friends," says Eoghan O'Sullivan, CEO of Von Bismarck.

Xbox One's next-generation platform brings consumers as close to physically trying on clothing as they can possibly get, making the online shopping experience more interactive. Users can easily browse through stores on The Mall--from Soccer Pro and Grayers to Style PB and Go2Games--select an outfit or item of clothing, and then stand in front of their television to try things on in real time. Kinect will capture their image, much like the mirror in a fitting room, so they can determine what they make look like in the actual clothing itself. Once users have decided what they'd like to purchase, they need only access the PowaTag app, which they can download on their iPhone or Android device. This payment application streamlines the purchase process, making checkout as painless as possible.

"PowaTag offers the customer the mechanism to seamlessly purchase from The Mall without having to manually input their name, address, card details, and other credentials typically required when shopping online," says Dan Wagner, founder and CEO of Powa Technologies. "On the Xbox, this would be incredibly painful using the Xbox controller. With PowaTag, the customer just scans the PowaTag code with their mobile phone and completes the purchase in a few taps."

Essentially, shoppers simply have to scan the code on their screen using the camera on their phone, which will quickly transfer information from cart to app, allowing users to complete the process with just a few taps. Watch the video below to explore how The Mall and PowaTag work together to create an engaging, seamless experience:

Though its retail partnerships are limited as of yet, The Mall hopes to expand its offerings in the coming year in an effort to extend this convenience even further. Such tools promise boost shopper engagement in the future, as such technologies alter the passive act of online browsing by encouraging users to get up from their seats and interact with these goods just as they would in an actual brick-and-mortar store.

Want to explore the ways in which retailers will keep shoppers coming back for more throughout the next year? Click here to learn more about upcoming retail customer engagement trends for 2016!

EXPERT OPINION
EXPERT OPINION