Mani Rewards Promotes Loyalty Using Behavior-Based Incentives

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Customer Experience
Loyalty can take time to develop, but for Mani Rewards, building a solid foundation meant integrating loyalty components from the start. Launched earlier this year, Mani Rewards partners with publishers across the Web to reward users for everyday behaviors.

Loyalty can take time to develop, but for Mani Rewards, building a solid foundation meant integrating loyalty components from the start. Launched earlier this year, Mani Rewards partners with publishers across the Web to reward users for everyday behaviors. Whether users are reading an article or watching a video on major news sites such Fox News, CBS, and msnbc.com, they will be able to collect Mani upon completion of the task at hand. This incentive encourages the audience to watch or read something all the way through instead of dropping off before the reach the end--something all too common in today's fast-paced world. Publishers benefit because they know users are devoting their full attention to their content, and users benefit because they can then click the link that appears at the end in order to claim their points.

Once users collect enough Mani, they can then redeem their points for magazine subscriptions, such as Fast Company and Inc. Magazine, and gift cards to leading retailers and restaurants, such as JCPenney, CVS, and Applebee's. By completing everyday interactions, users are then rewarded with special offers from the very brands they normally interact with as well. Users can also gift their rewards to friends and family.

Mani Rewards works with publishers to facilitate interactive loyalty and promote encourage users to fully engage with their content. Check out some other companies who have made interactive loyalty programs an integral part of their customer experience here.

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