McDonald's is one of the most ubiquitous brands in the world, and customers can find a fairly consistent experience no matter which store they visit, anywhere in the world. But aside from the temperature of the french fries and famous golden arches, one franchisee take his approach to customer service a step further than corporate asks for. In today's issue of 1to1 Magazine's Weekly Digest, Managing Editor Mila D'Antonio sits down with McDonald's franchisee Christian Trefz to discuss his recipe for serving up an award-winning customer experience. He says the way to a customer's heart is not through his stomach, but through the engagement of employees to deliver a superior customer experience.
Trefz discusses his strategy to engage and motivate employees at every level of the organization. Watch the podcast here: