#NRF16 Shows Omnichannel, Mobility Top of Mind

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Customer Engagement
Customer Experience
For retailers, strategies for engaging with customers continuously change. Today, at the National Retail Federation's Big Show in New York City, some strategies and trends like enabling mobility, using data to engage in real time, and seamlessly linking the customer experience, remain top of mind for many of the 34,000 attendees.

For retailers, strategies for engaging with customers continuously change. Today, at the National Retail Federation's Big Show in New York City, some strategies and trends like enabling mobility, using data to engage in real time, and seamlessly linking the customer experience, remain top of mind for many of the 34,000 attendees.
Technology vendors exhibiting at the Big Show are announcing and showcasing solutions that help close the gap on the issue of responding to consumers' mobile needs, connecting the dots on their experiences, and using data to more precisely respond to their needs.

* SAP, for instance, released a report today at the event and commissioned by The Economist Intelligence Unit. The study found that the increasing use of mobile shopping functionality threatens retailers that fail to meet this group's expectations for more sophisticated mobile shopping services.. The report shows that 69 percent of consumers polled use smartphones and desktops for shopping in equal measure but 81 percent of millennial respondents say they mainly use smartphones for the purpose.

* Demandware is showcasing how the Demandware Commerce Cloud unifies online and offline experiences to empower retail brands delivering on lofty customer expectations.

* Accenture is demonstrating an in-store experience complete with digital fitting room and associate mobile devices.

* Samsung Electronics America, Inc. is showing its retail solutions in four settings depicting the customer lifecycle including "attract," "interact," "transact," and "back office." The solutions range from attracting customers at the storefront to driving business efficiencies in the back office.

* Expanding on the theme "One Store, One Experience," Zebra is demonstrating how its solutions that can help retailers create an omnichannel environment across digital and physical shopping spaces. Zebra's new Price Management Execution synchronizes in-store and o. nline pricing to allow retailers to execute the right price at the right time - providing seamless and competitive prices to in-store shoppers.

* Toshiba is announcing a range of solutions, from integrated payment and devices to augmented reality, all geared toward addressing the changing technology disruptions that face the retail industry.

What trends and challenges are you seeing and hearing at #NRF16?

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