If you sent in your shoes for repair lately to Allen Edmonds Recrafting, you'd shortly get an email with the subject heading "Remember These?"
In Port Washington, Wisconsin, you'll find a shop of contradictions. It's a big/little shoe repair shop, very high touch and high tech, with old and new ideas about how to serve customers best. Once your shoes are ready, you get the following message in your email:
A photo of your shoes and how they looked when you brought them in. There's a line under the picture that reads "Your Shoes Before Recrafting." Then a link: See how we Recrafted your shoes. Watch the Recrafting Video, and the words
The next time you see them, they'll look a little different...here are your Recrafted shoes:
Your Shoes after Recrafting
Enjoy your newly conditioned shoes,
courtesy of Allen Edmonds Recrafting.
Your shoes have completed the Recrafting process and will be shipped in the next 2-3 business days.
The next step in maintaining your shoes is proper shoe care. View the entire line of Allen Edmonds shoe care products at allenedmonds.com/shoecare.
Please wear your Allen Edmonds shoes proudly. And if you have friends you think would benefit from our products and services, feel free to forward this email to them. We will welcome them to the family.
We often say that a company should walk a mile in a customer's shoes. Allen Edmonds does that, and then polishes them afterwards.
Thanks to Hugh MacNiven for sharing this great story with us.
(Photos reprinted from the Allen Edmonds website, as an illustration of the email contents.)