Roses are red, violets are blue,
Do you love your customer, and does your customer love you?
Happy Valentine's Day from 1to1 Media! It's a day for those who may have lost sight of what's truly important in their relationship to step back and take the time to show their appreciation of what they have. This is just as true for businesses as it is for people.
Many companies, like sweethearts, get so caught up in day-to-day tasks and routines, they forget to stop and smell the roses. Today is a day to refocus your attention on what's really important -- customers. After all, they are the lifeblood of any successful business relationship. Your company's overall happiness depends on their overall happiness.
And like sweethearts on Valentine's Day, customers don't want to be considered just once a year, nor do they want a lame attempt without much effort, or one that's more self-serving than thoughtful. Today should be the start of a renewed relationship, based on mutual trust and affection. It shouldn't be the business equivalent of buying a gas-station box of chocolates.
It's possible, even for those in long relationships, to reignite that spark to generate new excitement. Put the customer in the center of your business strategy, act in their best interests, and balance short-term and long-term goals for mutual benefit. Surprise your customers with proactive activities that show you care, and it will go a long way. They will reciprocate with satisfaction, loyalty, and positive word of mouth.
Valentine's Day should be celebrated every day, not just February 14th. You and your customers deserve it.