There's a truism in sales and marketing that can't be denied: The more a company knows about its customers, the better front-line employees can interact with them.
In today's highly competitive market, there's more pressure than ever on sales and marketing leaders to drive higher sales growth. According to the Gartner-Forbes 2012 Board of Directors Survey, 60 percent of board members say they are "mostly" or "completely" focused on revenue growth, vs. just 32 percent of directors who say they are focused on cost reduction. Such demands are prompting sales leaders to find proven approaches for driving higher sales growth.
In this 1to1 Media Tips & Takeaways, we recommend a five-step approach for optimizing sales growth that revolves around the use of customer analytics to drive higher conversion rates.