The Art and Science of Data-Driven Selling


Customers armed with smartphones and other Web-enabled devices have more choices than ever over the products and services they purchase. Although it's becoming increasingly difficult for sales teams to obtain new customers and retain existing clients, smart companies are taking advantage of cutting-edge tools and available customer information to strengthen sales offers and messaging.

This four-page guide examines forward-thinking approaches to data-driven sales that mesh with customer needs and drive enhanced business outcomes. Drawing upon thought leadership from Revana and 1to1 Media, readers will learn how to help their companies:


Reach their sales potential and maximize customer value

Drive incremental sales from existing customers

Increase inbound upsell/cross-sell rates by matching callers with transactional and behavioral data

Use predictive models and analyze/forecast customers' value to prioritize leads

Extend the lifecycle of current customers at risk of being lost