Big Data for Mobile Offers: More Is Less

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The availability of Big Data and advanced analytics enable marketers to have unprecedented customer insights. In addition, mobile apps now provide marketers with a convenient, accessible, and available channel to communicate with users. Combining these two developments requires a deft hand and a healthy sense of restraint.

In this Take 30 with 1to1 Media webcast, Richard Char, managing director and global head of digital networks and merchant relations at Citi, chats with Mila D'Antonio, editor-in-chief at 1to1 Media, about his experience in starting one of the first multifunctional mobile wallet programs. Register now to join us live!