SanDisk Balances Cutting Costs with Boosting Service


Savvy business leaders know that unless their winning sales strategies are accompanied by first-class customer service, the success will be short-lived. And with service costs rising, achieving this goal is tricky.

Urvashi Sheth, senior director of global customer support at SanDisk Corporation, and a 2014 Gartner & 1to1 Media CRM Excellence winner, has made it her mission to ensure her brand excels at delivering optimal customer service while keeping costs in check.

Watch this on-demand webcast now to find out how she does it.


Key takeaways include:

How advancing customer service starts with unifying fragmented customer service processes

How knowledgebases and integrated forums can be used as cost-cutting measures and service accelerators

Tips on how to rely on your social networks and website to resolve customer issues



Urvashi Sheth Senior Director, Global Customer SupportSanDisk Corporation

Mila D'Antonio, Editor-in-Chief, 1to1 Media