When social took off, many businesses rushed to address it with a tactical approach, often focused on simply generating and monitoring buzz. But how can businesses go from buzz to real business? How can they orchestrate win-win customer journeys across traditional and social interactions that are delightful to the customer while delivering tangible benefits to the business?
The answer is an integrated, holistic approach that spans technologies, processes, and people. This complimentary 1to1 Webinar examines gaps in today's social engagement strategies, and provides a step-by-step approach to address them to go from buzz to business.
Register now to watch this information-packed webinar!
Kate Leggett, Senior Analyst, Forrester Research
Don Muchow, Sr. Product Mgr., eGain Corporation
Mila D'Antonio, Editor-in-Chief, 1to1 Media