Cracking the Loyalty Code

Customer Experience
We all know customer loyalty is important to a business but where do brands tend to make mistakes when it comes to inspiring loyalty?

Whether screaming from the rafters or cheering at their TV, fans are the lifeblood of any sport. That's why it's essential for brands to utilize audience's social media to create the ultimate digital engagement platform for sports teams. Nathan Peterson of Tagboard recently chatted with TTEC's Jeff Marcoux about how sports crowdsourcing can be transformed into the a powerful CX resource.


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