On the Path to Customer Centricity

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Customer Loyalty
Customer Experience
When 1to1 Media launched the first Customer Champions program back in 2004, the goal was to shine a light on the people within companies of all sizes who are making a difference in moving their organizations' customer experiences forward.

When 1to1 Media launched the first Customer Champions program back in 2004, the goal was to shine a light on the people within companies of all sizes who are making a difference in moving their organizations' customer experiences forward.

In its 10th year, the Customer Champions community has grown to 130 people strong! These leaders have been instrumental in getting their companies to where they are today: on the path to customer centricity. They are technologists, data specialists, marketers, employee activists, and service pros. Most importantly, they are customer experience evangelists.

Ten years means lots of changes for our Customer Champions community. 1to1 Media wanted to catch up with some of our past winners. Find out what a few of them are up to in our "Where Are They Now?" e-book.

1to1 Media also decided that it's time for a change in how we present the program. For the first time, we featured and awarded our Customer Champions at the Forrester Customer Experience Forum West in Los Angeles, where Harley Manning, vice president and research director at Forrester Research, and I presented them with certificates. Some of them even participated in a lively panel discussion about their individual customer experience strategies.

We are proud of our Customer Champion community and we want to use our new Customer Champions page to congratulate them and to tell their stories in the hope that they can inspire change in others.

If you know a business leader who fits the bill of a Customer Champion, let me know about this person. Hopefully they can join our growing community in 2014.

EXPERT OPINION
EXPERT OPINION