Improving the customer experience is a key objective for many organizations. But the expectations of customers in this ever-evolving multichannel world are shifting. As a result, companies are finding themselves ill equipped to operate in a multi-screen world.
To succeed, businesses must fix the broken processes that are preventing customers from having seamless, personalized interactions with their brands, and adopt the strategies and technologies that will enable seamless customer experience.
Listen to special guest Brian Solis, principal analyst, Altimeter Group; Sean Carithers, VP, customer solutions, TeleTech; and Mila D'Antonio, editor-in-chief, 1to1 Media, share the top five challenges AND solutions to an integrated customer experience.