Customer Award Winners at CRM Summit Use Exceptional Customer Experiences to Drive Profitable Growth

Customer Experience
Customer Experience

WASHINGTON, DC. (September 8, 2008) - Investing in strategies that deliver superior customer experiences drives profitable growth. This was demonstrated by winners of the inaugural Gartner & 1to1 Customer Awards.1 This joint awards program from 1to1 Media, a division of Peppers & Rogers Group, and Gartner, Inc. is designed to establish a standard of excellence for customer-focused organizations and honor those companies that have recently implemented a successful customer-based business strategy with resulting business impact. Honorees received their awards this morning before more than 500 leading business executives at the Gartner CRM Summit in Washington, DC.

This year, nominations were evaluated on the implementation and results of their strategic initiatives in seven categories: Customer Strategy and Organizational Transformation, as well as Full-Suite CRM, Marketing, Sales, Customer Service, and New Media Optimization.

For the past six years Gartner has honored companies with the Gartner CRM Excellence Award, while 1to1 Media has presented its 1to1 Impact Awards. The 2008 Gartner & 1to1 Customer Awards combine the best aspects of both, showing how companies effectively bring together strategy, technology and execution to deliver ideal customer experiences. "The Gartner & 1to1 Customer Award winners understand that customers are a company's scarcest resource," said Martha Rogers, Ph.D., Founding Partner of Peppers & Rogers Group. "By investing to optimize that resource, they create not only short-term profits, but long-term value."

Meet the Gartner & 1to1 Customer Award winners:

    Customer Strategy
  • Gold Winner: Cablecom GmbH
  • Silver Winner: Wolters Kluwer UK Ltd.
  • Bronze Winner: Stratford Shakespeare Festival

  • Organizational Transformation

  • Gold Winner: AT&T

  • Full-Suite CRM Optimization

  • Gold Winner:
  • Silver Winner: Nikon
  • Bronze Winner: BigMachines

  • Customer Service Optimization

  • Gold Winner:
  • Silver Winner: eHarmony
  • Bronze Winner: Cricket Communications

  • Marketing Optimization

  • Gold Winner: EMI Music
  • Silver Winner: Bell Canada
  • Bronze Winner: United Methodist Communications

  • Sales Optimization

  • Gold Winner: Equinox Fitness
  • Silver Winner: The Linc Group
  • Bronze Winner: Mortgage Lenders of America

  • New Media Optimization

  • Gold Winner: Accenture
  • Silver Winner: Bankinter
  • Bronze Winner: Akbank

A Users' Choice Award will also be presented at the close of the Gartner event to the Gold Award winner that the audience selects as the most effective customer initiative.

Stories profiling the winners will be featured across 1to1 Media publications including the September/October issue of 1to1 Magazine along with podcasts, blog entries, and videos at "The honorees show that a unique combination of such strategies as boosting employee engagement, building an enterprisewide view of customer information, and transforming data to actionable insight allows them to deliver a common result: an exceptional customer experience that drives profitable growth," said Ginger Conlon, editor-in-chief of 1to1 Media. "We're proud to tell their stories."

Learn more about the Gartner & 1to1 Customer Awards at

11 The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product or service.

Editor's Notes:

About Gartner Customer Relationship Management Summit

The Gartner CRM Summit is being held at the Gaylord National Resort & Convention Center in Washington, D.C. The Gartner CRM Summit is a comprehensive event offering the latest customer strategies and technologies, how those technologies affect your customer relationship initiatives, and what organizational and cultural changes must occur to meet your company's goals. Additional information is available at

About 1to1 Media

1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver current and relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, 1to1 Media's print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally-recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, editorial expertise and global brand awareness to deliver the content needed by our audience of more than 150,000 decision-makers and practitioners. 1to1Media is a division of Peppers & Rogers Group.

About Peppers & Rogers Group

Peppers & Rogers Group is a management consulting firm recognized as the world's leading authority and acknowledged thought leader on customer-based strategies and underlying business initiatives. Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group invented the term 1to1 marketing to illustrate the importance of treating different customers differently, and transformed the concepts into practical methodologies to drive financial results for companies.

We've built our culture on the core concept that the only value your company will ever create is the value that comes from your customers-the ones you have now and the ones you will have in the future. We're focused on helping our clients understand their customers and the value they create. Wherever we are on the globe, our consultants address complex issues from the customer's perspective to create value.

Based in Norwalk, Conn. (U.S.), Peppers & Rogers Group operates nine offices to serve clients across all industries on six continents.