1to1 Media 30-Minute Webcast: Cabela's Flips the Funnel on Its Customers

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1to1 Media and Cabela's discuss how a segmented behavioral modeling approach to the customers' journey revealed that shopping at the outdoor retailer isn't a linear process.

FOR IMMEDIATE RELEASE

CONTACT:

Mila D'Antonio
Editor-in-Chief, 1to1 Media
mila.dantonio@1to1.com

1to1 Media and Cabela's to discuss how behaviorial modeling can help
companies engage with customers as they increasingly
shop in a non-linear ways.

STAMFORD, CT, October 27, 2014 -Rich Warnaka, Cabela's Manager of User Experience; and Mila D'Antonio, 1to1 Media's Editor-in-Chief, invite you to register for a complementary on-demand 30-minute webcast available October 27th. Mila D'Antonio will interview Warnaka about the behavioral modeling strategies that Cabela's employed to break down the customer journey and build up the customer experience.

Busy marketers and customer experience professional can learn how Cabela's applied behavioral modeling to understand customers' context, social structure, previous experience, and motion of behavior on their own time. This webinar explores the context around the various phases of decision-making and how it affected the buying process at the outdoor retailer. Attendees will have access to Cabela's experience and insights, including these key take-aways:

  • The critical components of behavioral modeling (patterns, context, touchpoints, roles, etc.)
  • How Cabela's designs experiences to fit customers' behaviors
  • The results of Cabela's context-rich behavioral engagement strategy targeted to each buying stage.

To register for this complimentary Take 30 webinar on-demand visit: http://go.1to1media.com/cabela's-pr

For more information about Cabela's, visit:www.cabelas.com

About 1to1 Media

1to1 Media is THE online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers. 1to1 Media provides resources including in-depth articles, infographics, blogs, webinars, and whitepapers that help senior executives to drive change and make customer-based initiatives the centerpiece of their strategies.

1to1 Media's Weekly Digest delivers best practices, trends, and articles that highlight customer-focused initiatives to drive bottom-line impact. 1to1 Media's annual awards programs, The Gartner & 1to1 Media CRM Excellence Awards and the 1to1 Media Customer Champions, highlight excellence among organizations and individuals that take a customer-centric approach to improving their business.

Backed by Peppers & Rogers Group, a global leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver actionable content to its audience of more than 130,000 decision-makers.

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