Acquisition or Retention - Where Are Your Eggs?


Companies typically focus on acquiring new customers as the fastest way to increase sales. However, their existing customer bases are much more valuable than they think.

Regardless in which basket you place your eggs, identifying customers across touchpoints and then providing a personalized and seamless experience is crucial for creating and sustaining allegiance.

In its new e-book format, this guide explores effective loyalty practices including:

  • Keeping your loyal customers happy
  • Turning customer complaints into compliments

Download the new In Action guide now.