Listening Is Key to Customer Strategy Improvement


Customer attrition is the bane of the insurance industry. Consumers defect for a variety of reasonsbetter prices offered by a competitor, better customer service, and better reputation. At Philadelphia Insurance Companies, Seth Hall aims to combat such factors and prevent them from occurring.

In this interview, Seth Hall chats with Mila DAntonio about the intricacies of Philadelphia Insurance Companies' voice of the customer strategy and how Seths team uses it to make continuous customer experience improvements.