The NBA Gets a Jump on theGuest Experience


The NBA and its teams are committed to providing fans with the best experience in sports, and the way it achieves this is through effective employee engagement.

NBA staffers Nicole Freeman and Kyle Hudson recently spoke with Mila D'Antonio about the key components of ELEVATE and provided examples of how the program is working for the teams that have embraced it.

Watch this webcast to learn more about:

  • The key components of the NBA's guest experience program
  • How to motivate and train employees to achieve aspirational standards
  • Examples from NBA teams using ELEVATE