1to1 Media Announces 2013 Customer Experience Best Practices

Customer Experience
Customer Experience



Mila D'Antonio
Editor-in-Chief, 1to1 Media

1to1 Media highlights 14 case studies in which businesses reveal their strategies to improve customer satisfaction in a new e-book.

STAMFORD, Conn., October 31, 2014 - 1to1Media highlights 14 case studies in which businesses reveal their strategies to improve customer satisfaction in a new e-book. Find out how brands, including Vail Resorts, Expedia CruiseShip Centers, and Texas Roadhouse, are deploying customer engagement strategies, improving the customer experience, and making the case for customer investments.

These days, delivering optimal experiences across the customer journey is a crucial part of being customer-centric. Unfortunately, it can be difficult for business leaders to make a compelling business case based on creating differentiation and long-term customer loyalty without proof points.

"Customer experience professionals are in constant search of proof points to show their executive teams that investments in the customer experience pay off," said Mila D'Antonio, editor-in-chief of 1to1 Media. "We're hoping this e-book can provide business leaders with the tools they need to help advance their customer experience efforts."

Some case study examples from the e-book include:

Texas Roadhouse Improved its geo-tagging, allowing the restaurant chain to engage better with potential and faithful customers on social media in a geographically relevant way.

Gold's Gym collected feedback about different elements through social media and surveys. The feedback is shared with individual gyms, which are ranked against each other allowing chains to replicate the best practices.

Expedia CruiseShip Centers implementeddata-driven digital marketing solution that uses behavioral data to optimize email marketing campaigns.

To download a copy of the e-book: http://slidesha.re/17o1nzF

About 1to1 Media

1to1 Media is an online resource dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide content and resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.1to1 Media's Weekly Digest explores the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers. 1to1 Media is the independent publishing division of Peppers & Rogers Group, a TeleTech company. www.1to1media.com