4 Customer Strategy Questions to Ask Right Now

Share:
Customer Strategy
Customer Experience
Customer strategists today face an ever-increasing plethora of challenges across every aspect of the customer experience.

Customer strategists today face an ever-increasing plethora of challenges across every aspect of the customer experience. While attending the Gartner Customer 360 Summit in Orlando, I asked a number of industry insiders to share their opinions and advice on four of the many hot topics facing customer experience professionals right now. Find out what they had to say:

++++++++++++++++++++++++
Question 1:
What is the one thing to always do, and conversely, the one thing to never do when engaging customers via social media?
++++++++++++++++++++++++
Question 2:
Why has customer trust become such a hot-button issue?
++++++++++++++++++++++++
Question 3:
What's the number one challenge CMOs face today, and how can they overcome it?
++++++++++++++++++++++++
Question 4:
What's the difference between brand experience and customer experience?
EXPERT OPINION
EXPERT OPINION