5 Tips for Mapping Proactive Service to Profitability


As customer expectations continue to rise, it's simply not enough to react to customer issues. By applying the right strategies and implementing the necessary technologies to gain a better understanding of customer needs and preferences, companies can proactively communicate with customers during service interactions, and then send marketing communications that truly resonate.

Once companies are able to develop a methodology and the wherewithal to deliver proactive service, customers benefit and the business results follow. Readers of this 1to1 Tips & Takeaways paper will learn five tips for delivering the type of prescient outreach that truly resonates with customers.