5 Tips for Mapping Proactive Service to Profitability

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As customer expectations continue to rise, it's simply not enough to react to customer issues. By applying the right strategies and implementing the necessary technologies to gain a better understanding of customer needs and preferences, companies can proactively communicate with customers during service interactions, and then send marketing communications that truly resonate.

Once companies are able to develop a methodology and the wherewithal to deliver proactive service, customers benefit and the business results follow. Readers of this 1to1 Tips & Takeaways paper will learn five tips for delivering the type of prescient outreach that truly resonates with customers.